Hey guys!
My new article for Packaging Digest, "Sustainable Packaging Insights Ignite Social Sharing," is now live! Check it out here.
I am particularly pleased with this because it provides a snap shot of sustainable packaging conference #SUSTPACK17, a la Twitter! Conferences like SustPack17 demonstrate the value of Twitter as it allows attendees and those interested to have dynamic conversations about the event, though not face to face.
The article begins,
Like any evolving topic, sustainable packaging has gone from singular to multiple dimensions over time. And each added element triggers new thoughts, new discussions.
Last year after the sustainable packaging conference SustPack 2016, I compiled the popular tweets into four categories that demonstrated the four active areas of sustainable packaging discussed. As I began to do the same with this year’s SustPack 2017 tweets (Scottsdale, AZ: April 24-26), the complexity of the task became quickly apparent.
This inability to separate the conference’s tweets into categorical silos demonstrates how the dialogue of the sustainable packaging community continues to become further integrated...
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