Packaging Digest's new article, "Nike's new Green Lobster shoe box tests thermoforming limits," narrates the challenges that Dordan overcame in the design and manufacture of limited-edition packaging for the debut of Concepts x Nike SB collectable sneakers.
Packaging Digest Contributing writer Kate Connolly begins,
Packaging has played a pivotal role in the marketing of Concepts x Nike SB Lobster Dunk skateboarding shoes since Red Lobster Dunks debuted in 2008. Most recently, Concepts x Nike SB Green Lobster Dunks joined the product family at a lobster-themed event featuring limited-edition packaging for the collectible shoes. The package’s centerpiece was a thermoformed box that mimics the totes used on commercial fishing vessels.