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Goooooood day! I finally finished my report on Extended Producer Responsibility/Product Stewardship. Look out for it at www.dordan.com under the sustainability tab!

Let us resume our clamshell recycling initiative narrative:

The next day I arrived to the office feeling much better having received Robert’s insightful email. I felt as though my journey of discovering an end-of-life market for thermoformed packaging was slowly making progress. I had established that if our RPET packages are “read” like PET bottles via the MRF’s optical sorting technology, we could integrate our RPET packages into this recycling infrastructure. I also learned that we could develop a new market for mixed rigid plastic packaging post-consumer (that is, non-bottle grade plastic material), as is often the case in CA. I wonder which would be more cumbersome…Ha!

To my surprise, I received an email from the Environmental Director at Starbucks, responding to the email I sent yesterday.

Chandler,

Thanks for the email.

I am traveling in Los Angeles this afternoon and won’t return until Friday evening. I will be in the office next week, so please feel free to give me a call at your convenience. The best time to catch me is between 7:30 and 8:00 on weekdays, before meetings start up.

Cheers!

GROOOOOVVVVVVYYYYYYY. It looks like I may get my interview after all! My father, who is also coincidently the owner of Dordan, told me “not to hold my breath” about actually getting to speak with the Environmental Director of Starbucks. Not to be a jerk, but I love proving him wrong, at least for the better.

And another beneficial development: I had several responses to the discussion I started on greenerpackage.com about trying to recycling non-bottle PET thermoforms. The most insightful was from the Association of Postconsumer Plastic Recyclers, who I discussed briefly in an earlier post.

Check it out:

The Plastic Recyclers Viewpoint...

Posted on behalf of the Association of Postconsumer Plastic Recyclers (APR):

Back when the world was younger and more uniform, there was one fairly simply defined PET resin used for 2 liter soft drink bottles. PET makes an excellent 2 liter soft drink bottle. Then more packagers wanted to use PET bottles for other products with other needs. The result today is that the PET used for bottles encompasses a range of molecular weights and potential additives.

Thermoformed packaging made from PET may use similar resin as is used for bottles or may use even lower molecular weight (lower IV) plastic. The technical needs for thermoformed packaging are not necessarily the same as for bottle packaging. There is an overlap in IV ranges used for bottles and for thermoformed sheet. Does the potential for IV difference preclude recycling the two forms together? No. End use markets dictate how significant are the differences for recycled plastics from different first uses. Are there additive conflicts? Unlikely, but not assuredly.

So why the reluctance to include thermoforms with PET bottles? There are at least two current reasons. First, the risk of serious contamination is great. A thermoform of non-PET can visually look like PET and be a huge problem. Think inclusion of PVC with the PET. This problem has been a showstopper in North America. In China, hand sorting can overcome the problem if the resin code is accurate. The second problem is a materials handling problem. Crushed thermoforms do not behave like crushed bottles. They do not “fly” the same in autosorting equipment and they do not bale the same. If bales are made too dense, the material does not process as efficiently as it should. Adjusting to the differences takes time and effort.

Does this mean PET thermoforms cannot be recycled? No. Thermoforms are recyclable, once we get through the growing pains of special needs and critical mass. Would sustainability be better served by switching all thermoforms to a different material? Probably not as non-PET, non-polyolefin resins are even more problematic in being accommodated in existing collection and sorting systems.

So why are multiple resins used? In some cases that decision is for aesthetic or performance reasons. Usually, economics dominate. And sometimes tradition keeps on happening. As has been the case for bottles, there does seem to be a gravitating by decision makers to a few resins. The challenge is to develop the infrastructure that allows for efficient handling and sorting to useful resin categories and then to develop markets for those categories.

This response was written by Dave Cornell, Technical Director for APR. For more info on the Association of Postconsumer Plastic Recyclers, including published Design for Recyclability Guidelines, www.plasticsrecycling.org

Posted November 19, 2009

Radical! Design for Recyclability Guidelines, eh? Sounds right up my alley. Time to do some more research!

Tune in tomorrow to learn more about recycling in America!

Happy Friday! Spring is just around the corner! I hope everyone has splendid plans for the weekend; if you live in Chicago, you should subscribe to groupon.com, which emails you coupons for the best deals in town everyday! I am cashing in on one of them tonight…

Anyway, let’s resume our clamshell recycling narrative:

Grateful for the educational tour guide’s detailed responses to my inquiries about recycling clamshells, I sent her the following email upon arrival to the office:

Hello,

Thank you so much for your thoughtful reply; I really appreciate it. I am going to investigate the websites you supplied in the email. In the mean time, please feel free to connect me with your plastic rep.

Thank you again for your feedback!

Best,

Chandler

After sending this into the plasma that is the internet, I began going through my inbox, eager to find anything that would continue to provide direction for this clamshell recycling initiative.

The first was from the Sales Director of the SPI, responding to my phone call follow up email:

Chandler,

Sorry to be late in my response. I am working on putting you in touch with the people who can better answer your questions. Unfortunately, between vacations and a benchmarking conference we are sponsoring this week, I am having difficulty getting in touch with those people.

However, we will be in touch with you shortly.

Thanks again for your interest in SPI.

Okay, sounds good. Next I found a response from the APR (Association of Post-consumer Recyclers) in regard to my inquiry about this organization:

Chandler,

Thank you for your interest in plastics recycling and the APR. I have attached a membership application for your review. Please take a look and let me know if you have any questions. I look forward to working with you.

Thanks!

I downloaded and opened the application.

Apparently, depending on your level of engagement with recycling/recycled plastics, different membership categories ensue:

Description of Membership Categories:

• Full Membership—those companies actively engaged – in North America – in performing physical operations of any kind on post-consumer plastics as part of the process of recycling such plastics. (Please see brochure for detailed definition)

• Affiliate Membership—companies that do not qualify for Full Membership and that have a direct business stake in the recycling of post-consumer plastics, except brokers.

Moreover, depending on which kind of membership you apply for, different fees ensure, which is based on your capacity for engaging in the process of recycling post-consumer plastics.

Dordan Mfg. has a closed loop system with its material supplier in which we grind our scrap post-industrial and sell it back to our suppliers to be formed into sheets for future conversion. Therefore, while we do engage in a process of recycling (collecting and grinding our post-industrial scrap), I don’t believe we can qualify for full membership because it specifies post-consumer, as opposed to post-industrial, recycling processes.

Hmmmm…I don’t know if this pertains to us exactly….And, there are annual membership fees…perhaps I can persuade my Superior to consider this?

…ten minutes later…

As in the case with joining NAPCOR, my boss doesn’t see the economic justification for joining the APR at this point in time: the economy is bizarre and he already brought me on as the Sustainability Coordinator; my role, he explained and continues to emphasize, is to understand sustainability from the role of a packaging professional in order to further the success of Dordan and implement logistical, economically viable initiatives: “Don’t let your passions get in the way,” he said to me. Again, another realization that this was not a school project but a profession that only exists as long as it is economically sustainable.

So, now that I have researched the various recycling trade groups but am unable to apply for membership, there has to be more things I can do to further this clamshell recycling initiative…

Luckily, I received an email from the educational tourguide at Recycle America, a division of Waste Management, following through with her offer to put me in touch with some people that may be able to help forward my clamshell recycling initiative:

Chandler,

You should be seeing two emails with you copied on them as an introductory.? One will be to our plastic rep and the other will be to one of our municipality reps.

The educational tourguide copied me on the following emails:

Hello,

Chandler Slavin is inquiring about the market challenges of clamshell containers among other things. As a Sustainable Coordinator for his company and a member of the IoPP (Institute of Packaging Professionals), she wants direction on how to go about researching best practice collections for the packaging his company creates. Could you spare a few minutes to answer some more specific marketing questions?

And:

Hello,

Chandler Slavin is inquiring about the recycling challenges of clamshell containers among other things. As a Sustainable Coordinator for her company and a member of the IoPP (Institute of Packaging Professionals), she wants direction on how to go about researching best practice collections for the packaging his company creates and asked if she should look into questioning the municipalities as a part of this research. Could you spare a few minutes to answer some more specific municipality questions?

Thanks!

Groooooooovy. Tune in on Monday to learn more about the intricacies of recycling and waste management in America.

The next day I arrived to the office full of enthusiasm; I had brought my favorite lunch—penne puntanesca and garlic bread—which ensured that no one in the office would want to talk to me for the duration of the afternoon. Silence is golden. ;)

After establishing that NAPCOR was super cool but a little outside our means at this time, I found another industry group dedicated to the use and recycling of plastics: APR stands for the Association of Postconsumer Plastics Recyclers. Like NAPCOR, they represent those in the industry that work with post consumer plastics. Their website reads:

Our goal is simple-we want to increase the amount of plastic material that is recycled in North America. We do that by sponsoring education workshops and ‘webinars’ designed to help local and state solid waste officials learn more about the technology of plastics recycling and the markets for material; holding design for recyclability workshops for packaging professionals; working to assist legislators to make decisions that enhance the recycling of plastics; and numerous other market development and technical programs.

RADICAL… I sent a letter of inquiry to the email provided:

Hello,

My name is Chandler Slavin—I am the Sustainability Coordinator at Dordan Manufacturing, which is a Midwestern based, national supplier of custom thermoformed solutions. We source post consumer RPET for manufacturing our packages and are currently investigating recycling options for the end-of-life management of our products. After visiting your web-site I am interested in your association and would like to know the process of applying for membership and also the advantages of being a member. Are any thermoform members in the APR?

Thank you for your time and I look forward to speaking with you soon!

Best,

Chandler Slavin

In a previous post I described a conversation I had with a representative from the SPI (plastics industry trade association); I discussed her desire to help increase the recycling rates of plastic packaging but emphasized her underlining understanding of economics and how such economics did not support such an initiative. During this conversation I suggested that the SPI revisit the resin ID numbers currently prescribed to different polymers used in plastic packaging in order to account for the introduction of PLA into the stream and make recycling of plastics easier. She subsequently indicated that a subcommittee was formed that year to address these concerns and indicated that she would follow up with me about their approach.

To my surprised, that day I received a follow-up email from this contact:

Hi Chandler,

Thanks so much for the call earlier and the great conversation. Sounds like you have your hands full with issues surrounding sustainability, “green-washing”, recycling, bio-resins, additives, resin identification code, Wal-mart Scorecard, and the ultimate goal of reclaiming all your clamshell packaging. These issues are being addressed in our processors council and materials supplier council predominantly.

I have touched base with our sales director in the Midwest. He will follow up with you to give you a better sense of the issues, including the above, that we are involved with on behalf of industry. And, certainly I am available as well.

Hurray; another bread crumb! Processors council and materials supplier council, eh? Time to do more research!

After lunch that day, I got a call from the Midwestern sales director of the SPI. He was really cool, and although he wasn’t totally versed in sustainability issues, he listened to what I had to say and told me he would put me in touch with someone at SPI that would be more of a help to me and my inquiries.

Splendid.

Ironically, later that day, just as I was assembling my things to catch the train back to Chicago, I received the following email:

Dear Plastics Industry Professional,

On September 23, 2009, ASTM International's D20.95 subcommittee on Recycled Plastics distributed a new draft subcommittee ballot on the resin identification codes to its membership. There are 18 new items being balloted as part of the draft, which will update the original system developed in 1988 by SPI. Members of the D20.95 subcommittee are eligible to vote on the draft until its closing date on October 23, 2009. SPI is strongly encouraging all members of D20.95 to review and vote on this ballot.

Huh…so the SPI is reconsidering the resin ID numbers; that’s great! Although the language of this email is a little ambiguous, at least they are being proactive about these issues. I wonder how I get involved…

Just before I walked out the door, I sent the sales director of the SPI this follow-up email:

Hey,?

?I just wanted to send you a quick email to follow up with our phone conversation today. First, thank you for taking the time to talk with me about my concerns regarding the plastic packaging industry. As per our conversation, I was wondering if there were any contacts at your association who would like to have a dialogue with me about issues pertaining to sustainability and the plastic packaging industry. Aside from the millennial campaign and discussions about adding to the SPI resin identification number family, what else is SPI doing to confront the challenges facing our industry? How is SPI working to save the reputation of the plastic industry? What kind of initiatives is SPI taking to increase the sustainability profile of plastics? Is SPI considering different material recovery technologies or recycling programs?

As per our conversation, I have spent a considerable amount of time researching issues pertaining to plastic and sustainability. If there is anyone I could talk with, or would appreciate talking to me at SPI or one of its sister organizations, please let me know. ?

Thanks!

Chandler

Tune in tomorrow for more recycling in America tidbits; good times!