Greetings!
I know I said I was going to have a juicy email for you today about all things composting BUT I just got done with Dodan’s “Story to Sustainability,” which I wish to share with you. I intend on submitting it to some of my colleagues in the publishing world to see if it would resonate with their readers/subscribers; if so, perhaps we could get some coverage. Let’s say HURRAY for free press!
Granted it is a little cheesy and I definitely tout my own horn a bit, I think it still helps to convey our understanding of sustainability, which sets us aside from our competition.
The part that gets good is after the “this brings us up to present day” section because it discusses how “sustainability” for us is an ever-evolving concept that draws on much more than marketing claims but an integrated approach to a constructed ethos. Sounds heady, huh?
Enjoy!
I know I said I was going to have a juicy email for you today about all things composting BUT I just got done with Dodan’s “Story to Sustainability,” which I wish to share with you. I intend on submitting it to some of my colleagues in the publishing world to see if it would resonate with their readers/subscribers; if so, perhaps we could get some coverage. Let’s say HURRAY for free press!
Granted it is a little cheesy and I definitely tout my own horn a bit, I think it still helps to convey our understanding of sustainability, which sets us aside from our competition.
The part that gets good is after the “this brings us up to present day” section because it discusses how “sustainability” for us is an ever-evolving concept that draws on much more than marketing claims but an integrated approach to a constructed ethos. Sounds heady, huh?
Enjoy!