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Hey guys!

Today we are going to pick up where we left off on June 22nd’s post, “How the Waste-to-Profit Network Facilitates Synergies: Introducing Cirrus.”

For those of you who follow my blog regularly, you may have noticed a theme emerging…

Starting with the SPC’s suggestion for “collective reporting” among its member companies (company-specific analysis of environmental inputs and outputs), and deepened with Dordan’s Score on the “Green Strategy Index” (see May 30th’s post), the theme of “operational environmental optimization” continues to come up in conversations pertaining to taking sustainability at Dordan to the next level. While Dordan has developed many tools that aid our clients in developing sustainable packaging systems and prides itself on being a lean manufacturer as a critical component to being a successful medium-sized custom thermoformer, we have yet to quantify our environmental “performance;” that is, how Dordan’s operations compare to the industry average and/or how our “lean” manufacturing practices equate to environmental savings, in the form of carbon emissions, waste to landfill, etc.

At first I considered conducting a full-blown LCIA of Dordan’s conversion process per some type of functional unit i.e. 100,000 packages produced and/or per 6th months of production. After starting “The Hitchhikers Guide to LCA,” however, it became apparent that performing a blank-slate LCIA via SimaPro or Gabi required an extremely intensive investment, including that necessary for a third-party reviewing process, where the outcome dictates the validity of the entire study: its methodologies, assumptions, parameters, metrics, and findings. In order to try and quantify the value of conducting such a sophisticated analysis of Dordan’s production process I reached out to a friend in the LCA and packaging world; here it was communicated to me that one should only make the investment in a blank-slate LCIA platform IF one assumes that ones production process is more sustainable than the industry average and/or if said production process is completely innovative and new, in which case, no LCIA data exists.

Ok, so how do I know how Dordan’s operational environmental performance compares with the industry in order to determine if a full-fledged LCIA is warranted? Research but of course! My LCA-practitioner friend indicated I conduct an “inventory analysis” of Dordan in which all expenditures pertaining to environmental requirements i.e. electricity, water, waste, etc. are collected and reviewed. This information will indicate Dordan’s main environmental requirements, providing a metric i.e. water consumption, to compare with publically available LCI data via the US Life Cycle Inventory Database or Ecoinvent. Neato!

While walking down this prim rose path of data mining and compilation, I met with representatives from the Chicago Waste-to-Profit Network, which as per June 12th’s and 22nd’s posts, is a regional working group where manufacturers share environmental input and output requirements with the Network, discovering “by-product” synergies. Examples include using one company’s waste as feedstock for another company’s production i.e. recycling in its most pure form, piping one firm’s off gasses to another as power for another production process, etc. Perhaps Dordan could discover by-product synergies via Network companies in regards to its waste to landfill, aiding us in working towards zero-waste; an initiative that has all but lost its steam due to the realities of waste management in which quantity necessitates the economic feasibility of commercial recycling. Moreover, perhaps the Network could provide the tools for Dordan to better execute its operational environmental performance LCIA-prep work? An energy audit? Quantifying operational environmental performance in a functional, easy-to-comprehend metric, like GHG emissions per package produced x packages produced per 6th months? Am I operating in stream of conscience mode?!? I think so!

Obviously I got quite excited about the potential of the WTP Network and approached my father and Dordan CEO to test the waters around this new sustainability direction at Dordan. I proposed I be allowed to investigate the potential of operational environmental optimization at Dordan via inventory analysis compared with industry average coupled with application to the WTP Network to serve as a support team for this ambitious project. I explained how I believed I could save Dordan money in purchasing via WTP Network by-product synergies AND reduce the waste to landfill; also, develop an operational environmental performance benchmark that would allow us to gauge optimization progress.

To my total and utter surprise my father wasn’t super gong-ho about this proposition. He explained how Dordan already operates extremely efficiently and any savings incurred would pale in comparison to the cost of my time (aw, shucks!). Furthermore, while Dordan’s sustainability efforts have branded us a thought leader and generated a ton of media interest, few opportunities generated via sustainability services have facilitated sales.

Like marketing, how to you quantify the ROI of sustainability investment, he inquired?

Goodness gracious we are back to business again! Since my employment at Dordan I have discovered that at times, the academic challenge embedded in the investigation, like the clamshell recycling initiative, overshadows and distorts the primary goal; that is, to increase profit. While I believe conducting the initiatives described above would be super awesome and demonstrate Dordan’s unwavering commitment to sustainability, how is it going to help us sell more thermoformed packaging?

GAAAAA, frustrated, I returned to my cubicle.

I emailed the WTP Network that Dordan would not be able to sign on, and tucked my “Dordan Operational Environmental Optimization” folder deep into my filing cabinet. I know I am being dramatic but that is just because I am trying to set the stage for THIS:

Several days later I received an email from the WTP Network, explain how they understand how hard it is to “sell” the membership to companies for the inability to understand its value at the point of application. Consequently, they are offering a FREE TRIAL to qualifying companies, which allows said companies access to the transparent data management software Cirrus AND registration to several working shop meetings, where synergies are investigated and illuminated. NO WAY.

How can my boss object to a FREE trial in order to determine if any of my assumptions outlined above are even feasible?!?!

He didn’t. :)

Stay tuned!

Greetings and Happy Friday!

Sorry I didn’t post yesterday; Thursdays’ post was just so super big I thought I would give it two days to resonate. Anywhoooooooooo, while I have been working on the PET thermoform recycling initiative, the subject of today’s post is life cycle analysis. I will bring you all up to speed with what I have learned about recycling PET thermoforms on Monday; get excited!

Most industry folk are knowledgeable of LCA—it is a technique for assessing the environmental aspects associated with a product over its life cycle. A relatively young technique, LCA became popular in the early nineties. In recent years, LCA thinking has become a key focus of policy making; it has also aided the private sphere in communicating the sustainability aspects of their operations.

Dordan engineers subscribe to COMPASS, which is the SPC’s life-cycle based environmental packaging modeling software. This software allows Dordan to compare the environmental ramifications of different packaging materials and concepts in the design-phase. Check out our COMPASS case studies at: http://www.dordan.com/sustainability_compass_case_studies.shtml

The Walmart Scorecard is similar, but different. It can be interpreted as a LCA based tool, but more appropriately, attempts to quantify and convey the metrics associated with a “sustainable package.” Therefore it focuses primarily on package weight, as this informs the environmental performance of the package throughout the supply chain, cube utilization, distance traveled, etc.

I know there is some overlay between these different tools in regard to quantifying the environmental burden a specific packaging type has on the environment; however, I believe that they have different approaches and employ different methodologies as Walmart is looking to reduce packaging overall, while COMPASS is looking to facilitate material and design changes in the early phases of package engineering.

And enter Earthster.

Yesterday I sat in on a conference call with a representative from Earthster and SPC member companies. Here’s what I learned:

Earthster is AWSOME—super futuristic! It is, from what I understand, an open web tool that synergizes data with software in the calculation of sustainability impacts of a given product or process. By understanding the environmental impacts of the products a company buys and sells, companies can help locate “hot spots” throughout their supply chain, thereby facilitating action to alleviate said hot spots. It is important for companies to measure their “footprint” in order to establish a baseline against which to measure sustainable progress.

I know that sounds complicated; let me attempt to break it down.

I manufacture bags of potato chips (too bad Jay’s potato chips are no longer; they were my favorite!). In order to perform an LCIA (life cycle inventory analysis) of manufacturing a bag of potato chips, I must determine my inputs and outputs. My inputs would be things like: electricity, water, potatoes, etc. Using Earthster, I would select the amount of electricity consumed in the production of a bag of potato chips. I could opt for industry averages or use my own company’s energy expenditures per month and divide out the quantity of bags of potato chips produced per month. I would do the same for the water, potatoes, and any other good or service I buy for the manufacturing of a bag of potato chips. I would then enter my outputs or emissions. These can include things like air or water pollution, landfilled materials, etc. I would then use the softare to do some fancy calculations and voila, I have the basis of my LCIA for the production of a bag of potato chips.

Not so simply, but you get the idea.

Most tools currently available, COMPASS being one of them, uses industry averages. Therefore, if I am a thermoformer, when I select the material conversion process, I would be using industry average data for thermoformers. If, for whatever reason, I am a more “green” thermoformer than the industry average (use wind power, zero-waste facility, etc.), than it is in my interest to use to software to publish my own facility’s’ LCIAs. I believe that Earthster is unique in that it allows users to contribute their own LCIAs to the open database, thereby helping to “connect the dots” between data sets, which is often sited as the main problem associated?with ?LCAs ?(lack of primary data).

I am still totally confused about this tool: we were shown a demo and all I know is that you can see where your materials come from geographically (he pulled up a profile of a laptop computer and showed where each component came from, minerals and all); you can see your product surrounded in concentric circles with the first circle representing your primary suppliers, the second circle representing secondary suppliers (perhaps packaging), and so on. Connecting the concentric circles are different lines which, depending on how thick, represent the “hot spots” i.e. methane emissions during pulp production, of your products’ supply chain. And basically anything you want, it appears to be able to show. Earthster also focuses on different environmental metrics i.e. human health (carcinogens, toxicity), ecological systems (eutrophication), global warming (GHG emissions), and others. Depending on what metric you focus on, the hot spots of your supply chain shift.

It is super cool; I don’t think I can say enough. Check out the website: http://www.earthster.org/details.php.

So this is all good and fine, but what does it mean for us as packaging providers?

I don’t know. I sent the representative from Earthster the following email, looking for some insight in regard to how we would utilize this tool:

Hello,

My name is Chandler Slavin and I am the Sustainability Coordinator at Dordan Manufacturing, which makes plastic packaging for the consumer electronics industry i.e. clamshells, blisters, trays and components.

First of all, I wanted to thank you for your demo of Earthster for SPC member companies. I found it very interesting and super duper cool! I love the graphics and the open knowledge exchange format.

That being said, I am a little unsure what our role as packaging converters is in regard to utilizing this tool. Would it be of value for us to conduct a life cycle inventory analysis of our own factory’s inputs and outputs and publish the results (i.e. LCI of thermoformer X)? It seems as though this tool will mostly be used by CPGs and retailers as it looks to gauge the “footprint” of a given selling unit, which is obviously the product and package. How does the packaging component fit into the overall metrics of the software? How shall I utilize Earthster and/or how can utilizing Earthster set us apart from our competition?

Thanks for your time.

Chandler

ANDDDDD a friend of mine is letting me read through his tutorial of SimaPro, which I guess is the most popular LCA tool available for companies to measure their own footprint. It’s a meaty piece; I will let you know if I find anything pertinent.

That’s all for now. HAPPY FRIDAY ONLY AN HOUR AND A HALF UNTIL I WILL BE OUTSIDE ENJOYING THE SUNSHINE!!!!

Good afternoon world! Thought I would catch you all before the late-afternoon slump, which is when I am accustomed to blogging. Second cup of Joe, here I come!

Today’s post takes a slight detour from the world of recycling: I wish to briefly discuss how one quantifies the environmental benefits of sourcing packaging material from recycled resin versus virgin; and, the associated environmental burdens of using inks, laminates and adhesives on fiber-based packaging.

First, the environmental benefits associated with making packaging out of recycled resin versus virgin is kinda a no brainer…one would assume that sourcing post-consumer material yields environmental benefits when compared with sourcing virgin. Luckily, the Franklin Associated recently determined that recycling plastic significantly reduces energy use and greenhouse gas emissions. According to their work, the generation of cleaned recycled resin required 71 trillion Btu less than the amount of energy that would be required to produce the equivalent tonnage of virgin PET and HDPE resin (Killinger, ACC). In other words, the amount of energy saved by recycling PET and HDPE containers including bottles in 2008 was the equivalent to the annual energy use of 750,000 U.S. homes. The corresponding savings in greenhouse gas emissions was 2.1 million tons of C02 equivalents, an amount comparable to taking 360,000 cars off the road (Killinger, ACC). You can download the full report here: Final Recycled Resin HDPE PET Life Cycle Inventory Report.

So this is great because it finally provides justification for moving into PET and RPET packaging as that is the most readily recycled and recyclable. However, how do we show how this data actually impacts the LCA of a package? In other words, if I wanted to measure the environmental benefits associated with sourcing my packaging from RPET as opposed to PET, how would I?

And enter COMPASS, which is the SPC’s packaging environmental life cycle modeling software, which allows you to compare the “footprint” of different packaging materials and types in the design phase. Now that Franklin has provided LCI data about RPET used in packaging, COMPASS should be able to integrate the data into its software, thereby allowing users to compare packaging made from recycled PET versus virgin.

Here’s the email I sent to the creator of COMPASS:

Hey,

I hope this email finds you well.

I had sent you an email asking when COMPASS was going to be updated with the LCI RPET data released by the ACC/APR/NAPCOR, etc. This email is to follow up on that inquiry. As thermoformers of RPET, it is very important for us to be able to quantify the environmental benefits of sourcing an RPET clamshell versus a PET clamshell.

In addition, is COMPASS intending on including metrics for inks, laminates, and adhesives i.e. clay coated SBS board? A lot of research I am finding is that these chemicals greatly impact the environmental profile of a package; when will COMPASS be able to quantify these components?

Thanks for your time.

Chandler

And his response:

Hi,

See below.

Hey,

I hope this email finds you well. Thanks doing well indeed. And you?

I had sent you an email asking when COMPASS was going to be updated with the LCI RPET data released by the ACC/APR/NAPCOR, etc. This email is to follow up on that inquiry. As thermoformers of RPET, it is very important for us to be able to quantify the environmental benefits of sourcing an RPET clamshell versus a PET clamshell. As you may know, we do not add data until they are third party verified. There has been a lot of activity on the data front of late and the data verification is coordinated by the EPA, and rPET and rHDPE are among them. Once we get the go ahead, we will begin work to model the data for COMPASS. This is anticipated to start towards the end of Q3 2010.

In addition, is COMPASS intending on including metrics for inks, laminates, and adhesives i.e. clay coated SBS board? A lot of research I am finding is that these chemicals greatly impact the environmental profile of a package; when will COMPASS be able to quantify these components? The secondary materials you mention may indeed be of concern and they are on our radar, however, since GreenBlue does not collect primary LCI data, we cannot add information until they become available and are verified. There is a lot of talk in the industries about the need for such data, and the best way to convey the information. We may have spoken on this before, but coatings, inks, glues etc are generally used in a very small quantity relative to the primary materials, and the existing display mechanism may need to change to record the results for the secondary materials. Also, since LCA is not a very good mechanism for conveying toxicity, the entire secondary materials module may require some detailed thought prior to implementation. I do not have a timeline for these materials as yet since much of the work in preliminary talk stage only.

Groovy…

I then sent a similar inquiry to another contact who knows a thing or two about sustainable packaging metrics and modeling software:

Hello,

This is Chandler Slavin with Dordan Manufacturing. I hope this email finds you well.

At the meeting, a participant asked if you intended on including any metrics for the inks, laminates and adhesives used in many fiber-based packaging materials. You replied that unless you had scientific evidence that illustrated that such a metric had an impact on the overall environmental profile of a given package, you did not intend on including said metrics in the Scorecard.

I found the following statement in the U.S. E.P.A.’s TRI (Toxics Release Inventory) report, 1996:

…Coated and laminated paper products are also associated with significant reporting of releases and other waste management of TRI chemicals…Pollutants associated with various coating materials and processes have included emissions of volatile organic compounds (VOCs) and discharges of wastewater containing solvents, colorants, and other contaminants.

Download the report at: http://www.epa.gov/tri/tridata/tri96/pdr/chapt5_ry96.pdf

That being said, what are your thoughts on the inclusion of some type of metric that would attempt to quantify the environmental burdens associated with the utilization of inks, laminates, and adhesives on packaging?

Thank you for your time.

Chandler Slavin

And her response:

We aren't opposed to including but we need to have details on what to include and how much they impact the total Life Cycle of the package.? In studies that I have seen on packaging the impact by these materials to the total package LCA are small in comparison than other parts like production of raw materials and transportation.? Prior to us adding to the scorecard we would need the data proving they are a big portion of the LCA and publicly available LCI to add to the scorecard.

Thanks for reaching out sharing some of your questions and concerns.

Hmmmmmm…

I replied the following:

During the meeting, you and your team discussed the ambiguities surrounding the “sustainable material” metric and participants articulated the desire for a “material health/toxicity” metric, in addition to, or as a component of, the “sustainable material” metric. Have you and your team given any thought to the inclusion of such a metric that does not rely on an LCA-based approach, but another “mechanism for conveying toxicity?”

I look forward to your response; thanks again for your time!

And her response:

Yes, we are analyzing the GPP metrics?through the Pilot process as discussed at the meeting.?

She then provided me with a link to their website and other pertinent information; what a doll!

The GPP is the Global Packaging Project and it is super awesome! It looks to provide global metrics for quantifying the environmental profile of a material, packaging type, conversion process, etc. Tons and tons of CPGs and retailers and manufactures and packaging converters are members of this organization. I believe they are currently in a pilot phase, which is attempting to collect LCI data from primary processes.

I reached out to a representative from the GPP and she was really nice. She told me about their work and provided me with access to said work—I feel like I hit a gold mine! Unlike the Scorecard, the GPP will cover a multitude of different metrics, toxicity being among them. SOOOO I guess I am definitely not the only one interested in this and eventually, we will have much more thorough tools to measure the environmental repercussions of our packaging purchasing decisions.

Consequently, it’s only a matter of time until the greenwashers get phased out. I feel like we are in the Wild Wild West of packaging and sustainability and that eventually, some governance will come to maintain order—hopefully the GPP.

AND GUESS WHAT: The GPP is having a conference in October in PARIS. That’s right, Paris, the most romantic city in the whole wide world. I would kill to be able to go; hopefully I can make a good enough case for my Superior to consider it…

The last email that I sent along this theme was to the wonderful Robert Carlson of CalRecycle.

I wrote,

Hello there!

Question: why is an LCA-based approach not appropriate for trying to quantify the environmental ramifications of secondary materials i.e. inks, laminates and adhesives? In addition, what “other mechanisms” exist for quantifying these ramifications? How do you foresee the inclusion of this information in environmental modeling tools going forward?

Do chemical manufactures have to report their releases to the US EPA? If so, where/how can I access this information?

AND, I was reading the back of one of our competitors’ packages and the following verbiage was displayed: “This product contains a chemical known to the state of California to cause cancer and birth defects and other reproductive harm.” WHAT THE WHAT? What is this, where can I find out more?

Thanks buddy!

And his response:

Ok…let me try to take this piece by piece and see what I can help you with:

As far as the competitors’ package goes, there are LOTS of chemicals that require that warning, it’s all part of prop 65 (see the attached PDF for the complete list and their website http://oehha.ca.gov/prop65.html ).? There is very likely a Material Safety Data Sheet available for that product…you might check on their website.

As far as manufacturers reporting their emissions to US EPA…I’m not really sure but I don’t think they do generally.? There are very likely specific situations that are regulated and are required to report emissions to EPA…but I’m not familiar enough with them to tell you which ones are required to be reported on.

Now…on to the meat of your question…the inks, laminates and adhesives…? I’m not sure what you meant with the comment that LCA is not a good mechanism for conveying toxicity…? Perhaps it has to do with the fact that usually LCA don’t get into exposure…? If a product emits 1.2 grams of a toxic substance, that’s all that is reported…it doesn’t really get into whether it’s emitted close to people, if people have long contact time with it or short, if sensitive sub-populations are exposed or not, if the toxin is persistent or not, if workers are exposed or consumers, etc…? That may be what was meant… ?It could be that a combination of an LCA (to determine the releases at various points in the process) and a toxicological assessment of some kind (to determine exposure and risk assessment) would be a better way to approach LCA for these kinds of materials.

?There are always data gaps…there always will be.? To some extent, you can’t measure what you don’t know...? BUT somebody has to collect that data!? Eventually!? So somebody is going to have to step up and foot the bill…the problem of course comes in the sense that nobody trusts industry and government is broke…

How’d I do?? Make any sense???

You did wonderful, Robert, thanks!

That’s all for now. Tune in tomorrow to learn more about packaging and sustainability and the feasibility of recycling PET thermoforms in North America.

Tootles!