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Hey!

Today we are going to pick up on the old’ integrating a sustainability management program at Dordan discussion. As those of you who follow my blog know, I have begun investigating how to implement a program for optimizing Dordan’s production efficiency—be it by working towards zero waste to landfill or reducing energy consumption—ever since the SPC’s call for “collective reporting” among its member companies. However, we all know you can’t manage what you can’t measure, which lead me to consider conducting an LCA of Dordan’s thermoforming process; this would allow us to compare our performance to the industry average, establishing a baseline off which progress can be gauged. That assumption directed me to the book “The Hitch Hiker’s Guide to LCA,” an insanely intimidating treatment about life cycle assessment methodology and application. I contacted my friend—a practitioner of LCA—inquiring into the value of performing a blank slate LCA (SimaPro, Gabi) for Dordan’s manufacturing process. Here it was articulated that one should only invest in such an analysis if one believes that their process is more “sustainable” than the industry average and needs to document it for business development goals. Obviously there are many benefits to performing a company-specific LCA from the internal management perspective, but in the context of bottom line performance, such an investment for a medium sized manufacturer like Dordan can only be warranted in the anticipation of transparent data that communicates optimized performance.

“Okkk…but how do I know if Dordan has optimized performance when compared with the industry average, thereby warranting a blank slate LCA,” I asked my friend?

“You perform an inventory analysis” he explained, “in which data is collected pertaining to some key performances metrics, like energy and water consumption as per monthly bills, and compare THAT to the average consumption for your specific industry. This simple assessment can be performed via an Excel spreadsheet and will quickly illustrate how your process compares to the average."

Cool, I thought to myself. I began the inventory analysis process, during which I was introduced to the Chicago Waste to Profit Network where I was offered a free trial of their transparent data-management tool, Cirrus; this platform allows participating companies to discover “by-product” synergies i.e. one man’s trash is another man’s treasure. By imputing data pertaining to materials going to landfill (and looking for a home) and needed materials, companies are granted insight into “the industrial food chain;” this facilitates the recovery and reuse of a lot of materials otherwise being landfilled.

Dordan announced the goal of zero waste to landfill some time ago, after which I performed a waste audit, segregating the “low hanging fruit” like corrugated for “recycling.” The problem was it cost more for Dordan to “recycle” the corrugated material than landfill it. This discovery quickly killed the mojo of the initiative, which I later revisited after attending The Green Manufacturer Network’s zero waste conference at Burts Bees. This is where I learned about the “milk man” concept; that is, if one company doesn’t generate enough of one type of material destined for landfill to warrant the cost of recycling, companies could collaborate, using one truck to pickup the material from each location, after which, the participating companies split the material rebates.

One more random story and then I will tie all these loose ends together.

Remember some time ago I published “How to Assess Sustainable Packaging: An Overview of the Tools and Resources Available”? This, as the name would imply, describes the differences between a blank slate LCA, a streamlined LCA tool, and a company specific LCA tool. Anyway, this Report, which derived most of its content from a presentation given at Sustainability in Packaging by Dr. Karli Verghese, caught the attention of a representative of EarthShift; this is a soon to be commercialized software, created by the people who brought us PackageSmart. Like PackageSmart, this is a simplified LCA tool that allows manufacturers, like ME, to quantify their environmental footprint without going through the meticulous implementation of a blank slate approach. SWEET. Problem is, its expensive.

Ok, so here I am, wanting to perform an environmental assessment of Dordan’s thermoforming process in order to implement an Environmental Management program (establish baseline off which progress can be measured). The best way to do the former is by conducting a blank-slate LCA, which I don’t know is warranted because I don’t know how Dordan’s production process compares to the industry average as I have yet to complete the suggested “inventory analysis”…and even if it were, I doubt Upper Management would be super thrilled about such a hefty investment. EarthShift is an awesome option, but again expensive, and it only pulls industry data while one builds out their process flow chart in order to provide a streamlined approach…this will provide no competitive angle to Dordan vs. its competitors' environmental performance; consequently, I would have a hard time “selling” Dordan Upper Management on the initial investment. We now have access to Cirrus, which shows us what materials are available at other facilities, but I don’t have upper management support to work cross-functionally i.e. production & purchasing. Today I input some of the materials Dordan is currently sending to landfill based on the waste audit but quickly discovered that again, our quantities don’t warrant the shipping necessary to cement the by-product synergy. AHHHH what is a Sustainability Coordinator supposed to do????

Solutions are just around the corner; stay tuned!

Hey guys!

Today we are going to pick up where we left off on June 22nd’s post, “How the Waste-to-Profit Network Facilitates Synergies: Introducing Cirrus.”

For those of you who follow my blog regularly, you may have noticed a theme emerging…

Starting with the SPC’s suggestion for “collective reporting” among its member companies (company-specific analysis of environmental inputs and outputs), and deepened with Dordan’s Score on the “Green Strategy Index” (see May 30th’s post), the theme of “operational environmental optimization” continues to come up in conversations pertaining to taking sustainability at Dordan to the next level. While Dordan has developed many tools that aid our clients in developing sustainable packaging systems and prides itself on being a lean manufacturer as a critical component to being a successful medium-sized custom thermoformer, we have yet to quantify our environmental “performance;” that is, how Dordan’s operations compare to the industry average and/or how our “lean” manufacturing practices equate to environmental savings, in the form of carbon emissions, waste to landfill, etc.

At first I considered conducting a full-blown LCIA of Dordan’s conversion process per some type of functional unit i.e. 100,000 packages produced and/or per 6th months of production. After starting “The Hitchhikers Guide to LCA,” however, it became apparent that performing a blank-slate LCIA via SimaPro or Gabi required an extremely intensive investment, including that necessary for a third-party reviewing process, where the outcome dictates the validity of the entire study: its methodologies, assumptions, parameters, metrics, and findings. In order to try and quantify the value of conducting such a sophisticated analysis of Dordan’s production process I reached out to a friend in the LCA and packaging world; here it was communicated to me that one should only make the investment in a blank-slate LCIA platform IF one assumes that ones production process is more sustainable than the industry average and/or if said production process is completely innovative and new, in which case, no LCIA data exists.

Ok, so how do I know how Dordan’s operational environmental performance compares with the industry in order to determine if a full-fledged LCIA is warranted? Research but of course! My LCA-practitioner friend indicated I conduct an “inventory analysis” of Dordan in which all expenditures pertaining to environmental requirements i.e. electricity, water, waste, etc. are collected and reviewed. This information will indicate Dordan’s main environmental requirements, providing a metric i.e. water consumption, to compare with publically available LCI data via the US Life Cycle Inventory Database or Ecoinvent. Neato!

While walking down this prim rose path of data mining and compilation, I met with representatives from the Chicago Waste-to-Profit Network, which as per June 12th’s and 22nd’s posts, is a regional working group where manufacturers share environmental input and output requirements with the Network, discovering “by-product” synergies. Examples include using one company’s waste as feedstock for another company’s production i.e. recycling in its most pure form, piping one firm’s off gasses to another as power for another production process, etc. Perhaps Dordan could discover by-product synergies via Network companies in regards to its waste to landfill, aiding us in working towards zero-waste; an initiative that has all but lost its steam due to the realities of waste management in which quantity necessitates the economic feasibility of commercial recycling. Moreover, perhaps the Network could provide the tools for Dordan to better execute its operational environmental performance LCIA-prep work? An energy audit? Quantifying operational environmental performance in a functional, easy-to-comprehend metric, like GHG emissions per package produced x packages produced per 6th months? Am I operating in stream of conscience mode?!? I think so!

Obviously I got quite excited about the potential of the WTP Network and approached my father and Dordan CEO to test the waters around this new sustainability direction at Dordan. I proposed I be allowed to investigate the potential of operational environmental optimization at Dordan via inventory analysis compared with industry average coupled with application to the WTP Network to serve as a support team for this ambitious project. I explained how I believed I could save Dordan money in purchasing via WTP Network by-product synergies AND reduce the waste to landfill; also, develop an operational environmental performance benchmark that would allow us to gauge optimization progress.

To my total and utter surprise my father wasn’t super gong-ho about this proposition. He explained how Dordan already operates extremely efficiently and any savings incurred would pale in comparison to the cost of my time (aw, shucks!). Furthermore, while Dordan’s sustainability efforts have branded us a thought leader and generated a ton of media interest, few opportunities generated via sustainability services have facilitated sales.

Like marketing, how to you quantify the ROI of sustainability investment, he inquired?

Goodness gracious we are back to business again! Since my employment at Dordan I have discovered that at times, the academic challenge embedded in the investigation, like the clamshell recycling initiative, overshadows and distorts the primary goal; that is, to increase profit. While I believe conducting the initiatives described above would be super awesome and demonstrate Dordan’s unwavering commitment to sustainability, how is it going to help us sell more thermoformed packaging?

GAAAAA, frustrated, I returned to my cubicle.

I emailed the WTP Network that Dordan would not be able to sign on, and tucked my “Dordan Operational Environmental Optimization” folder deep into my filing cabinet. I know I am being dramatic but that is just because I am trying to set the stage for THIS:

Several days later I received an email from the WTP Network, explain how they understand how hard it is to “sell” the membership to companies for the inability to understand its value at the point of application. Consequently, they are offering a FREE TRIAL to qualifying companies, which allows said companies access to the transparent data management software Cirrus AND registration to several working shop meetings, where synergies are investigated and illuminated. NO WAY.

How can my boss object to a FREE trial in order to determine if any of my assumptions outlined above are even feasible?!?!

He didn’t. :)

Stay tuned!

Hey guys!

Sorry about the delay in getting back to you re: Chicago Waste to Profit Network. Here are the deets!

The WtP Network is a “member-driven organization focused on local and regional sustainability issues that affect organizations within the Greater Chicago Area” (WtP Overview PPT). The goals of the Network are: (1) To provide a collaborative network to address sustainability related issues important to member companies; (2) provide a structured process through which companies can identify and vet partners; and, (3) help companies identify and implement synergies where wasted resources at one facility are used at another.

“By-Product Synergy” is defined as “the matching of wastes and wasted resources from one facility with potential users at another facility to create new revenues or savings, environmental and societal benefits”; and, “wasted resources” are those resources (including by-products, excess transportation and storage capacity, energy, etc.) that are left over after a product has been made or a service provided (PPT).

Unlike the “typical manufacturing process,” which is described as utilizing inputs such as material, energy and water to yield a product for market and waste for disposal, the WtP Network boasts a more cyclical material flow, whereby the output of one process becomes the feedstock of another; not unique from the process of recycling. Click the link below for a process flow chart.

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Examples of synergies facilitated via the WtP Network include: Using glass cutlet waste derived from engineering glass products in mosaic counters and tabletops; re-purposing industrial bleach from Abbot Labs to create clean process water for a steel manufacturer; and, using unrecyclable mixed plastics for remanufacture into parking lot stops and noise barriers.

Overall, the Network boasts a $20 million dollar savings for participating companies, diverting 225,000 tons of waste from landfill (2006-2010).

This all sounds fine and dandy, but how are said synergies discovered? It’s almost as though member companies have access to all inputs and outputs of regionally contextual manufacturers in some type of transparent, portal-like software…

It’s not almost as though, it is! The software is called Cirrus, and it is a web-based application of the “management and reporting of resource and synergy data” (PPT).

Click the link below for access to screen shot of the software.

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Therefore, the Network facilitates synergies by providing a platform where interested parties can go scavenger hunting for various materials and resources that can be of use to their specific manufacturing requirements. Cool, eh?!? And, it’s not only “waste” that is the foundation of company synergies but transportation and energy and water use. An example of this type of synergy includes Waste Management facilities where the methane emitted from landfill is trapped and re-routed to adjacent companies.

For more information on the Network, visit www.wtpnetwork.org.

So what does this mean for taking sustainability at Dordan to the next level? Details to come!