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Greetings world!

So today I got a little sidetracked. I stumbled on the following article on greenerpackage.com:

Paper media packaging for Kodak licensee removes 98% of plastic

KMG Digital, the exclusive worldwide distributor of licensed KODAK Media Products, including CDs, DVDs, VHS, and more, has introduced Eco-Friendly optical media packaging that is said to remove more than 98% of all plastic packaging components from the consumer waste stream. KMG Digital is launching 10 new Kodak-branded Eco-Friendly packs. The packaging is made of paper and includes 100%-recyclable storage containers that do not include PP or PS plastics. To further expand on this green initiative, KMG Digital has also reduced the environmental footprint of its optical media packaging for Kodak-branded recordable CDs and DVDs by using soy-based inks for package printing.

According to Mike Golacinski, KMG Digital President and CEO, "Many competitive products are boasting about reduction of plastics while not addressing the fundamental issue, which is to eliminate plastic packaging that produces greenhouse gases and clogs our landfills. We've found a way to bring environmentally sustainable packaging to the category in a cost-efficient manner."

Says Brad Yeager, director of marketing, "Paper and cardboard are the most efficient materials to recycle. Plastics are one of the least efficient due to sorting, overseas transportation, and re-melting. Many municipalities do not have the ability to recycle all the different types of plastic. Approximately 1,400 tons of polystyrene are deposited into landfills every day. KMG Digital wants to do our part to decrease waste."

Wait a second…

“Many competitive products are boasting about reduction of plastics while not addressing the fundamental issue, which is to ELIMINATE PLASTIC PACKAGING THAT PRODUCES GREENHOUSE GASES AND CLOGS OUR LANDFILLS.”

What the douce?

Granted I am a little defensive of plastic packaging because it’s my life-blood and granted there are some problems with our industry’s current approaches to disposing of plastic packaging, this statement makes me sad; it is totally misinformed!

Because I got into a bit of trouble months ago when I ruffled some industry-folks’ tail feathers due to my aggressive response to a similarily constructed anti-plastics article (see http://www.greenerpackage.com/source_reduction/kodak_opts_paperboard_package_over_clamshell_digital_camera),? I chose to send the CEO of KMG Digital a letter, instead of calling him out in a public forum, which apparently, is no bueno.

Here’s my letter; I hope its not pretentious or annoying!

Dear Mr. Michael Golacinski,

My name is Chandler Slavin and I am the Sustainability Coordinator at Dordan Manufacturing, which is a national manufacturer of custom designed plastic packaging. I just read an article on greenerpackage.com that discusses KMG Digital’s 10 new Kodak-branded Eco-friendly packs, which are made primarily from paper. In this article written by Anne Marie Mohan, you are quoted saying, “Many competitive products are boasting about reduction of plastics while not addressing the fundamental issue, which is to eliminate plastic packaging that produces greenhouse gases and clogs our landfills.”

While initially I wanted to post a response to you on the greenerpackage.com website, I chose to contact you directly because I did not want to call you out in a public forum and make you uncomfortable. Additionally, as the CEO of KMG Digital, you are an important mouthpiece of the company and industry and therefore I wanted to educate you about sustainability and packaging so as to keep you from making misinformed comments in the future. That being said, shall we analyze the above statement, highlighted in bold?

First, your assumption that plastic packaging produces greenhouse gases is misplaced: Almost every product and service produces GHG equivalents during production and throughout its life cycle; however, when compared with paper production in the U.S., plastic production releases less GHG equivalents. According to the most recent Toxics Release Inventory data released by the U.S. E.P.A., pulp and paper production in 1996 generated 1,599,797,509 lbs of production-related waste i.e. Air emissions, water discharges, landfilling, etc. Please see the enclosed document titled, The Facts for more information on the GHG equivalents generated in paper production vs. plastic production.

Second, your assumption that plastic packaging “clogs our landfills” is also misinformed: According to the Container and Packaging Municipal Solid Waste data released by the U.S. E.P.A. in 2007, 52% of landfills are comprised of paper products. In addition, in the MSW report released in 2008, “paper packaging/other paper packaging” has no recovery data, which implies that paper packaging does not often get recycled, contrary to popular belief. I have included a print out of this data from the E.P.A., for your information.

Please see the enclosed documents for more information about the sustainability of paper versus plastic in the context of packaging material procurement.

Regardless of my spicy comments, I really appreciate your attempts to do good by the environmet via changing your products’ packaging. I understand that packaging plays a very vocal role in communicating the values of a brand to the consumer and that “being green” is an important value to convey. While there is a lot of confusion surrounding the sustainability of plastic packaging, I am confident that the science will catch up, the dialogues will evolve, and packaging professionals will begin making more informed packaging decisions based on sound science and not marketing claims.

Thank you for this oppurtunity to initiate a dialogue about sustainability and packaging. Please let me know if there is anything I can help you with going forward. Additionally, all of my research is available for free on our website, www.dordan.com. Check it out!

Best Wishes,

Chandler Slavin

While I am waiting for approval from my Superior to mail this letter along with some EPA data and The Facts, which makes an argument for plastic over paper in the context of sustainability (you can download The Facts at: http://www.dordan.com/sustainability_the_facts.shtml), I thought I would share it with you, my packaging and sustainability friends!

This sort of stuff drives me crazy! Being a super nerd, I dislike when anyone makes a claim that is based on assumption, rather than knowledge. Hopefully this gentleman will not be offended by this—the plastic propaganda must end, in my opinion, if we are ever going to engage in a serious and honest discussion about the environment and packaging.

Poo!

Tune in tomorrow for more exciting tid bits. And congratulations: It has been 44 days since the Gulf spill. Do you ever feel like the world is ending? Not to be mellow dramatic but seriously—we are all touting reducing emissions by some percent and here FUEL IS SPILLING INTO THE OCEAN AT AN INSANE FREQUENCY AND NO ONE WANTS TO PAY TO CLEAN IT UP. It sort of makes my job seem silly because everyone is obsessed that plastic comes from fossil fuel when obviously, said fossil fuel isn’t valuable enough to try and save...weird bears.

Tootles!

Happy Monday Funday!

The company that I made the “Sustainability and Packaging” presentation for, which I posted to my blog on Friday, sent me the following email after receiving said powerpoint (I sent it early for confirmation of its content):

“180 slides is way too long, even for a medical convention…”

Ha!

How do you provide an “overview of sustainability” in 60 slides, which is what this company suggested? I guess I am just as dilligent a powerpointer as I was a student; I was one of the special few who had to speak with my professors about exceeding the page limits for term papers—old habits die hard…

Anyway, tomorrow’s the day: My big presentation for a giant company on all things “Sustainable.” I am going to wear my new power business suit and fab heels AND I took my face piercing out several weeks ago so I look totally business-like.

For today’s post I thought I would reflect on a recent happening in our industry, which was convered on greenerpackage.com, PlasticsNews, and other misc. packaging publications. Because the company in question is a competitor, my superior was hesitant about me articulating my questions in a public forum i.e. on greenerpackage.com. Therefore, I decided to address this tid bit in my blog as it is not an in-your-face forum because I totally respect this company and the work they are doing in sustainability.

Consequentially, all reference to this company has been removed so as not to ruffle anyone’s tail feathers.

Here is the article:

Company X? has announced that it will construct a closed-loop recycling facility in Somewhere America to grind and wash post-consumer bottles and thermoforms for processing into its namebrand sheet products. The company says it is reducing the total carbon footprint of its product by bringing the material supply chain closer to production and offering its customers more choices of materials, including up to 100% post-consumer content PET.

?“We’re excited to bring bottle cleaning and sheet production together in a continuous process loop,” says company CEO. “Our factory design will streamline operations while delivering the recycled sheet products the market requires.”

Company X notes that it is among the first thermoforming companies in the food and consumer packaging industry to implement its own in-house recycling. With the new facility, the company will receive curbside-collected bottles to clean, grind, and extrude into sheet. Reducing the number of bottles going to landfills while providing high-quality material for customers has long been a goal for the company. Company X has been using recycled content in its packaging for more than 15 years, and over the last seven, it has diverted more than 1 billion discarded bottles from landfills.

While Company X has extruded sheet for internal use for 20 years, this marks the first time it will sell its namebrand sheet on the open market.

In addition to namebrand post-consumer rPET, the facility will produce LNO (letter of non-object) flake, allowing food contact with recycled material. Company X? has also commercialized an RF-sealable rPET grade of material to address customers’ bar sealing requirements for PET. Company X says that with only minor process adjustments, this material is a direct replacement for PVC sealing applications.

The recycling facility will be completed in two phases. In phase one, Company X will be adding an additional extruder for its namebrand rollstock. This will be completed in the third quarter of 2010. Phase two will be the addition of the bottle washing equipment, which is scheduled to be operational in the first quarter of 2011, with plans for additional extruders to follow.

Company X’s CEO said that integrating the bottle washing and grinding makes sense, given the amount of post-consumer material the company uses. With the completion of the in-house recycling facility, the firm will be able to streamline the recycling process to ensure that raw material meets Company X’s high standards.

Seeing as how I have been trying to figure out a way to integrate our RPET thermoforms into the existing PET bottle recycling infrastructure, I have A TON of questions for Company X.?

If any of you fine packaging and sustainability friends have any insight, please don’t hesitate to share!!! Sharing is caring!

• What are the specs of the bales of thermoforms Company X is buying from the MRF?
• Are they only PET thermoforms or are they mixed material thermoform bales?
• If only PET thermoforms, is there enough QUANTITY of these types of packages available for the recovery of PET thermoforms to be economically sustainable?
• How do they collect ONLY PET thermoforms without collecting “look a likes” like PVC, which will completely compromise the integrity of the PET bale, or PETG, which has a lower melting temperature and therefore adds inconsistencies to the recovery process?
• Are you planning on integrating the PET thermoform scrap with the PET bottle scrap and extruding together? If so, how will you handle the different IVs between sheet grade PET and bottle grade PET?
• If buying mixed material thermoform bales from the MRF i.e. PET, PETG, PP, etc., how are the different resins sorted for recovery? Are they blended together to create a low-grade, mixed resin flake for down-cycling applications? If so, who is buying this low-grade, mixed resin flake?
• What kind of sorting technology is utilized to be able to generate a clean, quality stream of PET thermoforms for Company X to grind, clean, and extrude for direct food-contact packaging?
• How are you competing with Asia for PCR PET?

While I am tickled pink that Company X is recovering thermoforms post-consumer in a closed-loop system, I don’t know how they are doing it! Perhaps the point, no?

That’s all for now; wish me luck tomorrow on my presentation!

Happy Friday!

So I have been working on a presentation on everything sustainability for one of Dordan's customers. Sustainability and Packaging 101, per se.

Anywoo, it took me two days and 190 slides to finish, but I am FINALLY DONE!

It's jam packed with good stuff--basically a summary of all my work to date--so check it out!

Sustainability and Packaging Presentation, Blog

Enjoy the heat-wave this weekend, my fellow Chicagoians!

Also, please do not reproduce or distribute without my written consent. Thanks!

The next day I arrived to the office to find the following email that confirmed the results of our RPET samples’ test, which I had verbally received from another WM contact the day before:

Hi Chandler,

After speaking with our plant manager in Grayslake, PET clam shells should be recoverable from the recycling stream via optical and manual sorts. I can't say that's the case at all WM recycling facilities, or non- WM competitive facilities, so take that for what it's worth :). The material would end up in our PET bales.

However, that does not mean that the PET blister packs are the "same" as bottle grade PET bottles… as I understand it, the PET bottles have an IV rating of 0.78-0.80, or a "high rigidity," that bottle makers require. I do not know what UV rating your blister packs have, so I would recommend you discuss the technical aspects of your products with your engineers and your suppliers to determine the IV rating and other compatibility issues.

The main issue at this point, based on my research and discussions internally here at WM, is that any non-bottle PET that gets into a bale is typically discarded for landfill upon receipt at a PET bottler, even if a collection and processing company like WM can sort the PET blister packs from the recycling stream. Again, perhaps you can confirm or research this further with your suppliers.

I hope this helps! Good luck with your project. 

Hmmmmmm…

I then sent our head engineer the following inquiry:

Hey,

Do you have any idea what the “IV” of our supplier’s RPET is?

Thanks!

Chan

After a delectable lunch of an Italian beef with sweet peppers, I returned to find the following:

Spec for supplier’s RPET is IV>= 0.65; I believe it’s typically between 0.70 and 0.75.

Hope this helps.

I then checked the email from WM… “PET bottles have an IV rating of 0.78-0.80, or a ‘high rigidity’…”

Well, that’s not too terribly different than our 0.75 IV…now I am confused.

Tune in tomorrow to learn more about recycling in America!

AND check out this website that my contact from the APR suggested to find buyers of post-consumer plastic scrap: http://www.plasticsmarkets.org/. I just found it so I will let you know what I can find out in regard to who buys bales of thermoforms post-conumser. YIPEEEEEEEEEEEE.

Hello world!

UG don't hate me for my failure to post AGAIN; it has been a heck of a day!

But guess what: I have been invited to assist a major retailer in their attempts to achieve zero waste for PET packaging, both thermoforms and bottles! But not only assist; be a CO-LEADER! I will be a research junky, therefore, as I hope to compile abstracts for the other co-leader and committee members to summarize my research over the past 6 months. And what that means to YOU my fellow blog readers is that I will be extra awesome with blogging because it has become a priority, again.

As I am sure some of my more diligent followers are aware, my blogging ebbs and flows with my existing work load AND the perceived value of continuing to investigate the logistics and economics governing the recycling of clamshells. Because of this recently ignited interest in my work on recycling PET thermoforms, I have been given the green light to (again) delve into researching waste management and recycling in America. YIPEEEEEE! I don’t think I would make a very good Sales woman anyway…J Work from home, here I come!

So tomorrow I will, and I promise, present the results of our RPET samples’ test and discuss how to move this initiative forward. If Canada can do it, so can we!

See you soon my packaging and sustainability friends!

Happy Monday Funday! I hope the weather is as beautiful for you as it is for me—sunny and 70, what more can a girl ask for?

SO where were we…that’s right, recapping the SPC spring meeting.

Oh, before I forget, there was one more thing I wanted to tell you about the Walmart Expo.

Prior to the Expo, in preparation for the Walmart SVN meeting (Sustainable Value Network), we were asked to do a little homework: this entailed going to a local Walmart and finding a package that needed a “sustainability makeover.” We were supposed to fill out a “packaging opportunities template,” which basically inquired into how one would redesign the package to increase its environmental profile while saving costs. This is what our team came up with:

PackagingOpportunitiesTemplate, FINAL

We decided to pick on a thermoformed package because we are thermoformers, although this one looks as though it was manufactured overseas, due to the perimeter sealing. Therefore, it’s not like we would be able to steal the business…I wonder what the sustainability profile is of an overseas manufacturer versus a domestic supplier…Ha!

Anywhoozy, it turns out that during the SVN meeting several of these “packaging opportunities” were to be presented to the entire conference—and guess what—I was one of the lucky four selected to present.

Basically I suggested that the package be right-sized and thermoformed out of RPET instead of PVC. The panel then inquired into how I would convey the same marketing presence with a reduced package AND prevent against pilferage. I was stumped. Perhaps include a recyclable paperboard backing, I offered? That totally stunk, however, because it suggested that paperboard is more “sustainable” than plastic, which I would not argue having performed extensive research on the topic. AND, according to the recent E.P.A. reports, the paperboard used in clamshell alternatives (labeled “other paperboard packaging” in the MSW report) HAS NO RECOVERY DATA—literally it is listed as neg., which means negligent. I wish I had known this during my presentation as it would have served our industry well. Rats!

Visit http://www.epa.gov/epawaste/nonhaz/municipal/pubs/msw2008data.pdf to see the break down of what is recycled and what is not in the paper world.

I guess my obsession with the recycle-ability of paperboard versus thermoforms can be summed up as follows:

I am at the Walmart Expo, working the booth. A prospect comes by, with whom I have had casual conversation in the past. Having seen his product at a competitor’s booth, I hassle him saying, “I saw your thermoformed trays at our competitor’s booth…and here you have been blowing me off all year…not very nice!” And he responds with, “we are getting out of thermoformed trays because they are not recycled.”

UG! What do you say to that? Prior to knowing that paperboard, which would be the alternative used for his packaging application, has no data for recovery post-consumer according to the E.P.A., I assumed that it was the more sustainable material because of its end-of-life recovery. But now that I know that in most cases, both thermoformed trays AND paperboard trays end up in landfills, I should have articulated a better argument for why thermoformed trays are still a wonderful packaging option.

It’s like when you have some kind of social confrontation and find yourself tongue-tied only to later come up with the best “come-back” ever! That’s what this was like; I needed a good come back, both for the “packaging opportunities” presentation and the fellow who thinks paperboard is better due to its end of life recovery. Next time…

A couple other points about the Walmart Expo:

As discussed in a previous post, the Walmart Scorecard has a “transport module,” which takes into account the inputs/outputs of shipping a package from the point of conversion/manufacture to the point of fulfillment. Supposedly the filled packages’ journey to the point of purchase is covered in another metric…

Anyway, I asked if the scorecard takes into account/intends to take into account the environmental ramifications of overseas manufacturers versus domestic manufactures. After all, long before my appointment at Dordan, we lost business to China because of the super duper low prices of labor and therefore commodities. And considering all this sustainability jazz, one would think that sourcing domestically would have some kind of impact on ones Score (think shipping, environmental regulations, labor regulations, etc. in China versus the States)…unfortunately, that is not the case. According to a member of the SVN, Walmart considered having a “point of origin” metric but determined that it was unquantifiable and would not resonate with their suppliers. Go figure!

A SVN member then articulated the following inquiry, which tickled me pink: Is the Scorecard going to take into account the inks, laminates, and sealants used on paperboard packaging? The member who voiced this inquiry qualified this question with some data, specifically, that even the tiny amounts of hazardous material in these various substances can have a high toxicity on the social and environmental environments.

This inquiry was answered as follows: Again, they considered adding this metric into the Scorecard but did not because they didn’t believe that these factors had a large enough effect on the overall “environmental profile” of a package. Supposedly, if we prove otherwise, they will consider adding this metric into the scorecard…

Lastly, Walmart is rolling out their Scorecard to other countries. I asked if each Scorecard used different recovery rates depending on the country it was being utilized for. In other words, Canada has a better recovery rate for most packaging materials that the U.S.; therefore, is their Scorecard going to use Canadian recovery data or American? According to the SVN, each Scorecard will be country specific, using recovery data from the country considered.

Wow, another marathon of an email. I’m sorry to keep rambling, I just have so many thoughts! I will continue tomorrow with the SPC recap and quickly move into resuming my clamshell recycling initiative.

Go packaging!

Greetings my packaging and sustainability friends!

Guess what: I have a meeting with our City Official on Monday to determine what the economics are governing waste management in our region (Woodstock, IL). After all, municipalities are the bodies that dictate to haulers like Waste Management what materials should be recovered post-consumer. If we want to figure out why non-bottle rigids (clamshells) are not recycled in our region, perhaps we should talk with those who determine what materials should be collected in the first place!

Before I get ahead of myself (I still have to summarize all my recent findings about non-bottle rigid recycling and PET recycling via the American Chemistry Council’s research), shall I recap my experiences from the SPC meeting in Boston last week?

Well, Boston itself is a BEAUTIFUL city; it is the most “European-like” city I have been to in the States. Like Chicago, Boston has lots of classic architecture juxtaposed with modern, glass and steel structures, which makes for a very aesthetically interesting skyline.







While there, I went to my first professional hockey game: The Bruins in the first game of the playoffs! It was totally radical! Very barbaric and hedonistic, with all the fighting, cheering, eating and drinking; I now know why it is one of America’s favorite past-times!



The spring conference for the Sustainable Packaging Coalition was okay. Granted the volcanic eruption made it difficult for several international speakers to attend—thereby making SPC staff scramble to find new speakers last minute—the content of the presentations was still a little “fluffy,” in my opinion. Perhaps my disappointment with the content can also be attributed to the fact that the only other SPC conference I attended marks the beginning of my career at Dordan. Consequentially, all the information presented at that conference was super new and exciting and I acted as a sponge, sucking it all up. Because I have been doing nothing but researching since the fall SPC conference, maybe my understanding of “sustainability” has reached an elevation that requires increasingly technical presentations in order to satiate my appetite. That being said, I did learn several things from the presenters.

The first presentation I sat in on titled “Using the SPC’s Indicators and Metrics Framework” discussed how to use the SPC’s metrics for sustainable packaging in the procurement of LCA and LCI data. It appears as though these metrics can be used to determine life cycle inventory data for certain processes, thereby helping to establish a base line for companies such as ours to measure sustainability improvements upon. This is what I learned:

• “Gate-to-gate” means the environmental inputs (energy, water, etc.) and outputs (greenhouse gas equivalent emissions) required/emitted during the production of extruded roll stock through the conversion phase for the manufacture of thermoformed packages. In other words, data that pertains to Dordan’s operations of ownership i.e. the roll stock we buy to convert to thermoformed packages. You dig?

• “Cradle-to-gate” means the inputs and outputs required/emitted during the raw material extraction. This term can also extend further throughout the supply chain i.e. to the converter or CPG company. Basically, it is a designated point along the supply chain that aids those in the procurement of LCI data.

• “LCI” means life cycle inventory data and it takes into consideration the inputs and outputs required/emitted throughout the entire life cycle of a product/material/etc. This is organizational-specific data and is concerned primarily with the environmental profiles of PROCESSES i.e. extrusion, conversion, fulfillment, etc.

• Eco-invent is a free LCA database; however, many LCA databases are proprietary and costly to gain subscription tool.

• At least three different LCI data entries are required to validate the industry average data (LCA)…this is confusing to me, too.

Because of the “rules” governing the conference, I am unable to provide the name of the presenter/speaker or the company/organization that he/she represents.

That being said, the key note speaker for the conference was speaking on behalf of a very prominent NGO dedicated to the environment. This speaker gave a very insightful but somber presentation on how our world’s current approaches to production and consumption are NOT sustainable; not even close. According to this presentation, “the current demand for the Earth’s resources is 1.25 times what scientists believe our plant can sustain. And by the way, that’s with 6 billion people—not the 9 billion world population predicted by mid-century.” The main argument of this presentation was that we need to increase the production on our already-producing land (land for agriculture) while not further depleting our natural resource reserves (water, top soil, biotic resources, etc.). Basically, we need to be much smarter and innovate in order to continue utilizing our land for the production of food. This argument curtailed on another, which was further explicated in a latter seminar titled “Bio-material Procurement;” in a nut shell, we should not use our already strained agricultural land to grow materials like corn for the feedstock of the next generation of bio-based polymers because this land is already required for the production of FOOD for our ever-growing and consuming population.

WOW, I have already rattled a lot. How about I stop for today and continue to expand on the conference in tomorrow’s post.

Thanks for listening!

Oh, and just for fun, here are some pcitures of a Bostonian street performer and our Sales Manager, so eager to assist!

Greetings world! I feel like a million bucks—finally cleaned my office and organized all the information I gathered the last several weeks traveling. I will now resume my diligent blogging!

Soooo, where did I leave off? That’s right, I still need to fill you all in on the Walmart Expo in Arkansas.

Well, first of all, Arkansas is really nice! The drive from the airport to Bentonville was beautiful—very lush and it smelled so good! It appears as though the entire town of Rogers-Bentonville has been created to sustain the Walmart community, which is crazy! All the main buyers and movers and shakers for and to Walmart live around the headquarters, which must make company outings easy and enjoyable! Everyone we met was super duper nice and the whole “dry county” thing didn’t really apply because every restaurant we went to suggested you “sign in” thereby giving the establishment the status of a “club” and consequentially allowing them to serve us booze!

The Expo itself was really exciting! It being my first time “working the booth” I was thrilled to get in front of the packaging community and talk about Dordan and all our exciting new happenings! All the passerbyers were, again, super awesome and polite and all in all it was a good show! I got to see some old packaging buddies from the SPC and meet more people within the industry. Because I have only been to one or two other conferences, I was surprised to run into people that I had met previously—I didn’t realize what a small community the sustainable packaging realm was!

Check out our beaut of a booth:



AND all the Walmarters are really, really nice. Some of the top guys came by our booth and asked how the show went and thanked us for coming. We couldn’t believe the hospitality of the entire event and look forward to participating next year! If any of you Walmarters are reading, thanks again, we had a blast!

It was really cool too because our engineers had JUST finished running our samples that we designed for the Expo literally hours before we flew out of Chicago, which gave us the ammo we needed to initiate conversations with anyone. They looked great and showcased our thermoforming capabilities; and, demonstrated the different materials we were now offering! Basically it is a fancy business card holder with cool engravings and what not and the tray is made out of a bio-based, certified compostable resin and the lid is made from supplier-certified 100% PCR PET, which derives its feedstock entirely out of bottles post-consumer. We found that having something tangible to give to passerbyers really helped initiate discussion and we got a lot of attention because of the clarity of the PCR PET. For those of you not familiar, high concentrations of post-consumer content in PET often times give the resin a sort of orangy-brown tint; our source for 100% PCR PET, however, ensures a level of clarity that we have not been able to find elsewhere. In a nut shell: Good times all around.

This is a sort of poopy picture of our sample offer; but you get the idea:



During the Expo there were education sessions, too. I found the content of these sessions very interesting and compiled my notes to debrief our sales and marketing departments upon my return. I have included these notes below, FYI.

Walmart Expo Summary:

• Scorecard seminar, misc.
  
  
  • ECRM created the software for the Walmart Scorecard
    
    
    • “Efficient collaborative retail marketing”
  
  
  • Direct suppliers are REQUIRED to enter packages into scorecard
    
    
    • Via “retail link” i.e. per vendor number and item number
    
    
    • Allows you to compare with packages in same product category i.e. dairy. ECRM is working to narrow the categories down so you are only compared with direct competitors.
  
  
  • Indirect suppliers do not have access to retail link.
  
  
  • Focus of Score: Material type, material weight, material distance, packaging efficiency
    
    
    • Distance: the point the package travels from point of conversion to point of fulfillment.
  
  
  • Completion rate of Scores:
    
    
    • Each item sold in Walmart has its own number. Suppliers are required to fill out a Score for each item number. Currently, COMPLETION of scores is the easiest way to influence purchasing decisions. In other words, suppliers that have more than 85% of their Scores completed receive an “A” in the Walmart world; suppliers that have 55% complete receive a “B;” everything below comes up as a “red flag” in Walmart-internal.?
  
  
  • Package modeling software: Different than the Score card but formatted the same way; this is what we subscribe to.
    
    
    • Intended for indirect suppliers to utilize the modeling software in such a way that they can approach their customers (direct suppliers to Walmart) and explain how by doing X you can improve your score and here is the proof.
    
    
    • “Reversed engineering;” encouraged doing this on competitor’s packages, too.

• Paperboard Packaging Council seminar, misc:
  
  
  • Fiber-based packaging is a by-product of the lumber industry? I need to look into this…
  
  
  • I asked why the recovery rates for corrugated were higher than paperboard…
    
    
    • Answer: Difference is attributed to post-industrial collection (corrugate) vs. post-consumer (paperboard). I need to examine this further.
  
  
  • Fibers can be recycled 6-8 times before the fibers become too small to reprocess
  
  
  • China currently buys most of our post-consumer mixed paper and reprocesses it; we need to find a domestic source for recycled fibers.
  
  
  • All corrugated has 46% post-industrial content in the U.S.
  
  
  • SBS is almost ALWAYS virgin fiber, with the omission of MWV’s Natralock.
  
  
  • I asked what the difference in energy demands are for virgin vs. recycled paper; I received a very ambiguous answer?apparently a controversial topic.

• Plastic fundamentals seminar:
  
  
  • Discussed the benefits of plastic such as:
    
    
    • Keeps food fresher for longer;
    
    
    • Lightweight;
    
    
    • Didn’t address fossil fuel consumption;
    
    
    • Didn’t discuss MSW rates;
    
    
    • Did say that recycling for non bottle-PET has grown from 7.5% to 11% in the last year;
  • ACC supports re-writing the Toxics Control Act, which we referenced in our first Newsletter.
  
  
  • The ACC released LCI data on RPET and recycled HDPE. HURRAY!

• SVN meeting:
  
  
  • There are a ton of different organizations that Walmart has its involvement in; I will try to explain the various relationships as follows:
    
    
    • ISTA—transit assessment; I don’t know what this is.
    
    
    • Global Packaging Project: Walmart funds this but is not the only CPG company on the board; this looks for a GLOBAL metric for assessing the sustainability of packages and product; this is bigger than the Scorecard, as the Scorecard will be a component of these metrics; the metrics used will be country-specific. This grew out of the CONSUMER GOODS FORUM, which was originally called the GLOBAL CEO FORUM. The GPP metrics look to take into account the Scorecard metrics, COMPASS, and other existing and legitimate metrics. If one wants the inclusion of another metric, it must be reviewed for application prior to being incorporated into the GPP metrics.
    
    
    • ISO project for Sustainable Packaging: I don’t know.
    
    
    • Scorecard: For packaging only; scores based on ITEM level.
    
    
    • Supplier Sustainability Assessment: Consists of 15 questions, which are asked of all product suppliers to Walmart; “scores” based on CORPORATE level.
    
    
    • Sustainability Index: the Assessment is part of the Sustainability Index, which is a project of the Sustainability Consortium. Again, Walmart funds this organization but is not the only CPGs company that participates.

• Points of discussion:
  
  
  • “Sustainable material” metric: What does this mean? What are the limitations?
    
    
    • Should everyone get the same “score” until clarified?
    
    
    • Should we remove the metric?
    
    
    • Is Recovery taken into consideration?
    
    
    • Is it a LCA approach?
    
    
    • Does it consider conversion or primary production?
    
    
    • What about toxics?
    
    
    • Sourcing certificates?
  • Determined that it would be helpful to have a health and safety metric AND a sustainable sourcing metric.
• Should inks/adhesives be included in GPP and Scorecard?

• Not until proof that it has an impact?I have proof and will see that it gets into the right person’s hands.

Sorry if the format of my notes are a little confusing. Please let me know if you would like me to expand on any of these points or provide clarification.

AND I met a gentleman that gave me a PLETHORA of information about non-bottle plastic recycling and I am forever indebted to him. Seriously, good stuff and AMAZING feedback in regard to the various approaches I was considering for our clamshell recycling initiative. Once I get through recapping my recent travels, I will resume my clamshell recycling narrative. I think we are getting somewhere

Stay tuned!

Goooooood day! I finally finished my report on Extended Producer Responsibility/Product Stewardship. Look out for it at www.dordan.com under the sustainability tab!

Let us resume our clamshell recycling initiative narrative:

The next day I arrived to the office feeling much better having received Robert’s insightful email. I felt as though my journey of discovering an end-of-life market for thermoformed packaging was slowly making progress. I had established that if our RPET packages are “read” like PET bottles via the MRF’s optical sorting technology, we could integrate our RPET packages into this recycling infrastructure. I also learned that we could develop a new market for mixed rigid plastic packaging post-consumer (that is, non-bottle grade plastic material), as is often the case in CA. I wonder which would be more cumbersome…Ha!

To my surprise, I received an email from the Environmental Director at Starbucks, responding to the email I sent yesterday.

Chandler,

Thanks for the email.

I am traveling in Los Angeles this afternoon and won’t return until Friday evening. I will be in the office next week, so please feel free to give me a call at your convenience. The best time to catch me is between 7:30 and 8:00 on weekdays, before meetings start up.

Cheers!

GROOOOOVVVVVVYYYYYYY. It looks like I may get my interview after all! My father, who is also coincidently the owner of Dordan, told me “not to hold my breath” about actually getting to speak with the Environmental Director of Starbucks. Not to be a jerk, but I love proving him wrong, at least for the better.

And another beneficial development: I had several responses to the discussion I started on greenerpackage.com about trying to recycling non-bottle PET thermoforms. The most insightful was from the Association of Postconsumer Plastic Recyclers, who I discussed briefly in an earlier post.

Check it out:

The Plastic Recyclers Viewpoint...

Posted on behalf of the Association of Postconsumer Plastic Recyclers (APR):

Back when the world was younger and more uniform, there was one fairly simply defined PET resin used for 2 liter soft drink bottles. PET makes an excellent 2 liter soft drink bottle. Then more packagers wanted to use PET bottles for other products with other needs. The result today is that the PET used for bottles encompasses a range of molecular weights and potential additives.

Thermoformed packaging made from PET may use similar resin as is used for bottles or may use even lower molecular weight (lower IV) plastic. The technical needs for thermoformed packaging are not necessarily the same as for bottle packaging. There is an overlap in IV ranges used for bottles and for thermoformed sheet. Does the potential for IV difference preclude recycling the two forms together? No. End use markets dictate how significant are the differences for recycled plastics from different first uses. Are there additive conflicts? Unlikely, but not assuredly.

So why the reluctance to include thermoforms with PET bottles? There are at least two current reasons. First, the risk of serious contamination is great. A thermoform of non-PET can visually look like PET and be a huge problem. Think inclusion of PVC with the PET. This problem has been a showstopper in North America. In China, hand sorting can overcome the problem if the resin code is accurate. The second problem is a materials handling problem. Crushed thermoforms do not behave like crushed bottles. They do not “fly” the same in autosorting equipment and they do not bale the same. If bales are made too dense, the material does not process as efficiently as it should. Adjusting to the differences takes time and effort.

Does this mean PET thermoforms cannot be recycled? No. Thermoforms are recyclable, once we get through the growing pains of special needs and critical mass. Would sustainability be better served by switching all thermoforms to a different material? Probably not as non-PET, non-polyolefin resins are even more problematic in being accommodated in existing collection and sorting systems.

So why are multiple resins used? In some cases that decision is for aesthetic or performance reasons. Usually, economics dominate. And sometimes tradition keeps on happening. As has been the case for bottles, there does seem to be a gravitating by decision makers to a few resins. The challenge is to develop the infrastructure that allows for efficient handling and sorting to useful resin categories and then to develop markets for those categories.

This response was written by Dave Cornell, Technical Director for APR. For more info on the Association of Postconsumer Plastic Recyclers, including published Design for Recyclability Guidelines, www.plasticsrecycling.org

Posted November 19, 2009

Radical! Design for Recyclability Guidelines, eh? Sounds right up my alley. Time to do some more research!

Tune in tomorrow to learn more about recycling in America!

Happy Monday! I am already on my second cup of joe and not feeling too perky. Ug! I hope everyone is feeling a little more motivated than I…

Shall we resume our recycling narrative?

The next day I arrived to find an email waiting from Robert Carlson of the CA EPA. This is in response to the email I sent updating him on the status of my clamshell recycling initiative. It is jammed packed with goodness so enjoy! Thanks Robert!

Chandler,

First I wanted to address the issue of collecting rigid plastics for recycling (providing the source for PVC contamination). I’m not terribly aware of the recycling infrastructure in your part of the country, but here in California, most jurisdictions do in fact accept mixed plastics. A lot of jurisdictions moved away from the 3-bin system which often took only beverage containers to a single-stream approach to recycling where you dump all recyclables into a single bin and it’s sorted at the MRF. Where I live, the city picks up 1-7 plastics of any kind for recycling then sorts later. So…this situation is one that would introduce a PVC bottle or clamshell into a stream where it could be confused for PET or some other plastic for that matter (even paper). Also, if there are commercial recycling centers/retail bins etc…an errant PVC container may find its way into the bin and be sent with the rest for recycling. Some of the plastics that are collected do get separated and disposed of, but others are sent to be recycled as a low-grade plastic mixture that’s often used in plastic lumber applications where it’s mixed with sawdust or something and used for fencing or benches or sometimes decking.

Second, you idea about having consumers separate their goods from its packaging before they leave the store and deposit it into appropriate bins for recycling is a good one. It is in fact being done in Europe and I believe parts of Canada (don’t quote me on that) where they have EPR programs in place. If you do in fact pursue that option I would LOVE to follow it since it’s an approach that we think would allow a high level of recovery while maintaining a clean stream. BUT of course it introduces the problem of financing and retail acceptance (they don’t always want to put bins in their stores…particularly in the front where everybody can see them) not to mention changing the consumer’s behavior to unwrap their product in the store instead of at home where they are accustomed to doing it. The other issue I’ve heard is related to returns (often you’re required to return the product in its original packaging). Not that these are issues that can’t be addressed, but they would need to be though about and dealt with somehow. Again…VERY exciting and if you go that way, I’d love to watch or be more involved somehow.

Third, as I think I’ve mentioned before, Pyrolosis may be the best option for you and if it works and meets your goals and expectations, then by all means pursue it. It’s not really an option for us (in California) right now, but who’s to say what will happen in the future? Keep me updated on it if you go that direction.

Fourth, your assumption that your PET clamshells should be compatible with the PET bottle stream is correct. If you could somehow guarantee a certain level of cleanliness (both free of food/product contamination as well as free from various other resin contamination) then it should in fact be compatible. From what I understand, Starbucks first had a University test the recycling process of corrugated containers with their cups and proved that they did in fact work. Then they started piloting the project, collecting the cups and sending them to be mixed into a real-life recycler with corrugated. The recycler is then sending samples of the finished board for testing to be sure it meets the same specs as recycled board with NO cups. This recycler though is known for being able to take and separate ANYTHING so they may not work for everybody, but it’s a foot in the door. People can see that it can be done and it won’t degrade the product. Then it’s a matter of finding the contamination level that other recyclers are comfortable with and making the stream clean enough for them (that’s the next step). If you were collecting at retail, you’d have some control over stream cleanliness. Of course, if PVC were banned…it’s help your cause immensely as well as you’d no longer have to deal with recyclers worrying about PVC messing up the clamshell stream.

I’m busy dealing with synthetic turf field issues and recycled paper issues at the moment, plus of course my usual EPR related issues. Meetings, reports, dealing with lobbyists!! My life is busy in a boring way!!

Whew!!! That was a marathon of an email, huh?!?! 

We’ll have to chat again soon, but maybe next time parceled out into smaller portions. I’m a number of years out of college and not as mentally nimble as you are anymore!! God…getting old at 30! That’s terrible!!

Maybe if you have any specific questions about any of these topics, we can get together on the phone so that we can discuss a bit more casually rather than having to get everything down in an email.

Take care…gotta go to yoga now and relax my brain for a few moments!

Robert

Tune in tomorrow for some feedback from the Environmental Director of Starbucks! Good luck getting through the rest of the day!

Cheers!