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Hey guys!

Happy July! I have a super-awesome blog post coming your way but FIRST, let us recap exciting developments in PET thermoform recycling!!! Afterall, this was the ENTIRE focus of my blog for the first two years of its life; consequently, I think it only fair to tip our hats to the industry and all those involved in the impressive journey to recycle clamshell packaging, narrated below.

On June 27, 2011, Plastics News published a story announcing that “Canada’s five grocery chains will require its suppliers to shift to PET clamshell thermoformed packaging in a move designed to simplify the product stream and increase recycling” (Miel, Canada’s Grocers: PET for Clamshells).

As described in my Recycling Report, developing the quantity necessary to sustain the process of recycling itself is crucial to the economic recovery of any packaging/material type. In encouraging suppliers transition thermoforms from PE/PS/etc. to PET, it is assumed that the amount of material available for recovery should increase, allowing for the efficient collection and repossessing thereof. In addition, replacing other resins with PET will reduce the amount of “look-alikes” in the recycling stream, limiting the likelihood of contamination from PVC, PETG, CPET, etc.

Kudos to Canadian grocers!

Click here for the full article.

On July 4, 2011, Plastics News reports, “Transitioning to adhesives that don’t hinder recycling could be one of the stickiest challenges that packaging thermoformers face in meeting the new mandate by the Retail Council of Canada that clamshell food packaging be made from PET by next year” (Verespeji, Adhesives Complicate Packaging Mandate). The article goes on to explain how most food thermoforms use pressure sensitive labels, which when recycled, gunk up the recyclate due to the aggressive properties of the adhesive. Consequently, retailers are working with “Adhesive and Sealant Council Inc. and the APR on a set of guidelines for labeling adhesives that will eliminate contamination from glues and labels" (Ibid). ?

As per my Report, inks, labels and adhesives were another obstacle to PET thermoform recycling; thanks to the efforts of those cited above, these barriers (no pun intended) will soon be overcome. Awesome.

Click here for the full article.

On July 25, 2011, Plastics News announces that NAPCOR and SPI are to collaborate “in an initiative to propel the collection and recycling of thermoformed PET packaging…in a model program to demonstrate the economic feasibility of capturing the material” (Verespej, SPI Jumps on Thermoformed PET Recycling).

In my Recycling Report I emphasis the need for investment in recycling infrastructure and technology (collection, sortation, nourishment of domestic end markets, etc.) in regards to establishing the foundation on which PET thermoform recycling can thrive. I am SO proud of SPI, NAPCOR, and its member companies for developing this model program to determine the feasibility of nation-wide PET thermoform recycling.

Click here for the article.

On March 19, 2012, Plastics News announces the winners of the SPI/NAPCOR model PET thermoform grant! Click here for the winner descriptions!

AND, on June 29, 2012, Packaging Digest reports that, “…beginning immediately residents of single-family homes receiving recycling pick-ups [in Montgomery County, Maryland] can now add PET thermoform plastics to their recycling bins” (Spinner, SPI Boosts Recycling of PET Thermoforms in MD).

Click here for the full article!

Making moves in PET thermoform recycling! Can you believe our Green Manufacturer cover story narrating our efforts to recycling clamshell packaging came out almost a year ago!?! How time flies when progress is being made! I am so thrilled to have been part of the discourse on thermoform recycling and tickled pink to see the progress resulting since I first discovered that clamshell packaging was not recycled in 2009. I can’t believe that soon I will be able to say, without a doubt, that clamshell packaging IS recycled; take that paper people!

Hello my packaging and sustainability friends!

Sooo I don’t know if you read that article I referenced a post or two ago in Machine Design Magazine about PET thermoform recycling BUT you should because it continues the dialogue on clamshell recycling. Click here to read “Good News and Bad News about Recycling Thermoforms.” The interview for this article was more technical than those previous because the audience of the publication is engineers; the site’s tagline is “By engineers for engineers.” Anyway, after I received the reporter’s first draft of the article and performed my edits I sent it to several colleagues in the waste management industry to get their feedback as I was a little intimidated by the scope and breath of the piece. Thankfully I heard back from my friend who is the North Carolina Recycling Program Director and familiar with the barriers keeping PET thermoforms from being recycled in the Carolinas from the perspective of the state. As a side note, I met this gentleman two years ago at a Walmart SVN conference when I bombarded him with questions on thermoform recycling after his presentation (this was before I published my “Recycling Report?”). He was such a doll, patiently explaining his perspective on the matter, and has been a sounding board for my inquiries ever since. His comments are below:

You are doing an amazing job of trying to move thermoform recycling into the mainstream. It is a daunting task. As much as we try to pay attention to it and have dialogue with various players here in the Carolinas, we have yet to have any breakthroughs. There is an interesting trend for communities to expand plastic collection to non-bottle containers, but the situation on thermoforms is always ambiguous – are they in or are they out? Our bigger MRFs are definitely employing optical sorters to divert PET from the MRF stream but no one seems to have a handle on whether thermoforms go along for the ride and, if they do, if mixing them with bottles is okay with the markets. Or whether a secondary sort after the optical sorter is needed.

But I think you did a fine job of describing what is a surprisingly complex recycling process. There is so much change going on in the industry right now, it is frankly bewildering. I think folks see where we need to go, but it is really hard to figure out how to get there. When it comes to thermoforms (like a lot of other things), I think we just need a few breakthroughs with some “early adopters” who solve the chicken-egg dilemma of collection and then processing/marketing the materials. To that end, I am hopeful that the NAPCOR projects yield some useful results.

I’ve got a lot on my plate, but if you need any help in educating folks (reporters, or whoever) about some of the nuances of the recycling and waste management world, I’d be glad to weigh in. I really appreciate how much energy and thoughtfulness you are bringing to this work… Hang in there – you are doing great!


Aw shucks, whata guy.

This dialogue coincides with some other happenings in PET thermoform recycling, including an advertisement I was forwarded from the editor of Canadian Packaging Magazine showcasing the different “APR-approved label solutions” from Avery Dennison. Click here to see the ad. As per previous conversations, NAPCOR and others found that the adhesives used on thermoform packaging was too aggressive, rendering PET thermoforms unrecyclable insofar as the adhesive would gunk up the material during the process of recycling. Consequently, APR established a protocol in which adhesives used on labels had to be approved for application on thermoforms in Canada. Having received the ad from Avery, I am confident that the industry is taking this initiative seriously and developing adhesives and labels that are conducive to PET thermoform recycling. Hurray!

And the plot thickens!

While at the last SPC meeting I met a rather rambunctious fella who did not fancy the APR’s work in these regards; he represents an industry group of laminated paper products manufacturers. After some playful banter (I of course applaud the efforts of the APR looking to facilitate thermoform recycling by eliminating those elements that act as deterrent to recycling while he found fault with the approach of the APR), we agreed to schedule a follow up conference call. Months later I am happy that such a call is finally coming to fruition, scheduled for this Thursday! I look forward to learning about his perceptive on the matter and as always, promise to share his insights with you, my sustainable packaging enthusiasts.

AND I just received word that the S+S Sorting pilot, which looks to understand the technical differences between reprocessing bottle-grade PET vs. thermoform-grade PET, has been pushed back 3-4 weeks; more details to come.

This has nothing to do with any of the above BUT check out this super adorable article about my father and our family business. We even got the centerfold of this week’s Plastics News! How sexy!

Hello and happy Monday funday!

Sooooo guess what?!? It turns out that my “Truth about Plastics Packaging” report isn’t due into the publishers to be distributed with Packaging World’s August New Issue Alert until August 8th! HURRA! I am about half-way done outlining Freinkel’s Plastic: A Toxic Love Story and plan to have the final draft ready for you, my packaging and sustainability friends, by the first week of August. Stay tuned!

On another note, I found BABY MICE in the composter! Uh oh. While they are very cute (see the picture below), I don’t believe they are ideal for composting.



The process of composting Dordan’s food and yard waste has been a learning process, insofar as it is a bit of a formula between wet (food) and dry (yard) waste. So far we have had a disproportionate amount of dry to wet waste, which has resulted in the compost pile being a bit stagnant. Oh well, live and learn! We will continue to work on getting the “perfect” mix in the composter to produce quality compost for our organic Victory Garden, which is coming along swimmingly! Last week we harvested basil and several types of lettuce. The peppers and tomatoes are getting bigger and bigger each day! Look out for new pictures in a latter post!

And, our online booth for Pack Expo is now LIVE! Check it out here!

And, sort of random, but Dordan released a press release introducing our redesigned corporate website, though I don’t think it was interesting enough to be picked up by any industry publications, wa wa. Check it out below!



FOR IMMEDIATE RELEASE
Media Contact:
Rob McClurg
TurnKey Digital, LTD.
815.334.9300
rmcclurg@turnkeydigital.com

Dordan Manufacturing Unveils Redesigned Corporate Website

Woodstock—July 6th 2011—Dordan Manufacturing Company Inc., third-generation family owned and operated custom thermoformer, unveiled a redesigned corporate website July 1st, 2011 at 5:30 PM CST. The new website, designed by Dordan’s internal Marketing Department and media house TurnKey Digital of Woodstock, IL, aesthetically aligns itself with Dordan’s newly-focused brand identity; such identity took root with Dordan’s integrated marketing campaign introduced in 2010 via Summit Media Company. While enjoying the reputation that comes with almost 50 years experience in the industry, Dordan CEO Daniel Slavin wanted to increase its brand recognition through the development and execution of a marketing campaign that worked on several media platforms—the last of which the redesign of the corporate website, www.Dordan.com.

Previously dominated with highly saturated hues and minimal content, the new website is light, modern, and easy-to-use. High-quality photographs with a click-and-zoom feature accompany each product page, allowing for ease of product recognition. A package design rendering video is included on the package design service page, illustrating one of the many design renderings Dordan offers its clients in the package development process. Also included is company-specific information, like how tools are machined, how many thermoforming lines are available, and what materials Dordan has experience thermoforming. In short, the new website is content-rich and aesthetically pleasing, aiding Dordan in communicating its corporate goals of transparency, sustainability, and package design and plastic thermoforming excellence.

New to the site is Dordan’s Morphing Sustainability Logo, which represents the corporation’s integrated approach to sustainability that draws on the social, economic, and environmental aspects thereof. The “Mega-Logo,” available on the Dordan Sustainability Initiatives page, represents this three-tiered approach to sustainability with its three green leaves denoting each aspect of sustainability. The Economic Sustainability page contains the first rendition of the morphing logo, displaying a tomato plant “growing” out of the branded “D” for “Dordan,” symbolic of the company’s Organic Victory Garden and relationship to the local economy. The Social Sustainability page contains the next rendition of the morphing logo, represented by a school growing out of the “D;” this is intended to convey the company’s involvement with the Woodstock School District. The Environmental Sustainability page includes the last rendition of the morphing logo, this time with flowers growing out of the “D” representative of Dordan’s goal of zero-waste. The Sustainability Morphing Logo is viewable in its entirety on the Dordan.com homepage and Harvard-based artist Gabriel Karagianis designed it.

Dordan CEO Slavin explains, “While we have always considered ourselves one of the premiere custom plastic thermoforming companies in the industry, we wanted our branded identity to convey that. Consequently, we invested in a 6-month process redesigning and re-writing the corporate website, in hopes that the new look would resonate with those looking for a full-service design and plastic packaging manufacturing company. We are thrilled with the result and are happy to share the new feel with our friends and colleagues, clients and industry.”

About Dordan Manufacturing Co. Inc.

Incorporated in 1962, Dordan is a Midwestern based, National supplier of custom designed thermoformed packaging solutions like clamshells, blisters, trays and components for a variety of industries. Dordan will be exhibiting at Pack Expo in Las Vegas September 26th-28th, booth #6007.

AND, last but not least, but some exciting developments in recycling PET thermoforms hit the press last week! Check out the PlasticsNews article below!

NAPCOR and SPI team up to help recycle thermoformed PET
By Mike Verespej | PLASTICS NEWS STAFF

WASHINGTON (July 18, 5:15 p.m. ET) -- In an initiative that officials hope will propel the collection and recycling of thermoformed PET packaging, trade groups representing plastics and recycling companies are collaborating on a model program to demonstrate the economic feasibility of capturing that material.

The program represents the first major recycling initiative by the industry’s largest plastics association, the Society of the Plastics Industry Inc.

“Thermoformed packaging is the fastest-growing packaging segment in the U.S. and Canada,” said Dennis Sabourin, executive director of the Sonoma, Calif.,-based National Association for PET Container Resources, which is partnering with SPI. “This represents a tremendous opportunity to build the supply of recycled plastic materials,” as the amount of thermoformed packaging in the U.S. and Canada is expected to be 3 billion pounds by 2014 — or half the size of today’s PET bottle market.

In addition, the largest Canadian grocers last month told their suppliers to switch to PET clamshells for most food packaging by Jan 1, 2012.

Click here for the full article.

I leave you with a legend on how modern plastics were born, as per Freinkel’s Plastic: A Toxic Love Story…

Legend has it that one day John D. Rockefeller was looking out over one of his oil refineries and suddenly noticed flames flaring from some smokestacks. “What’s burning?” he asked, and someone explained that the company was burning off ethylene gas, a byproduct of the refining process. “I don’t believe in wasting anything!” Rockefeller supposedly snapped. “Figure out something to do with it!” That something became polyethylene (59).

HA! LOVE IT.

AND LOOK-- my mom caught a picture of a female Cardinal feeding a motherless baby Robin bird! So much for survival of the fittest (though my mother informed me that the baby Robin was washed away in Friday's thunder storm...that's kind of a bummer).

Heyyyyyyy! I just booked my flights to Orlando to speak at Sustainability in Packaging, Feb. 22nd-24th. Hurray!

AND, drum roll please, DA BEARS! It is going to be an awesome showdown between the Packers and the Bears—I can’t wait!

Sooo today is going to be a longer post, providing feedback from Sustainable Plastics Packaging and the Walmart SVN I attended the second week of December.

Let’s see…I know I summarized most of the SPP conference…where did I leave off…

That’s right: My December 29th post finished with my comments about Brandimage—an industrial designer firm, which developed a silly molded pulp water bottle.

The next presenter was Patty from Klockner Pentaplast—she has always been very nice to me and when I found out she was presenting at the same conference I emailed her saying good luck and explaining how nervous I was. She replied that I should think of the audience as the fathers, brothers, daughters, mothers—real people— they are and how I wouldn’t be nervous presenting in front of my own mother, sister, etc.; therefore, why should I be nervous presenting in front of these people? I thought that was really awesome advice…

ANYWAY, Patty gave a really great presentation insofar as she made an argument for plastic packaging in the context of sustainability. By describing a case study in which her company and its partner worked with a pizza producer to redesign its packaging to be more efficient, Patty illustrated how in switching the fiber-based box for a flexible plastic tray and lid, the shelf life of the pizza itself was greatly extended. Because a TON of our natural resources are consumed in the production of food, it is super duper important to ensure that the package medium used to get the foodstuff from the point of production to consumption is efficient and protects the product from spoilage and other health/quality concerns. PlasticsNews reporter Mike Verespej does a great job tying Patty’s argument that packaging can reduce total system waste i.e. food spoilage, into some of the other points made throughout the conference in this article.

And before I forget, it is important to understand that fiber-based pizza boxes are not usually accepted for recycling due to the high concentration of food contamination; be it plastic or paper, the liklihood that this packaging type is or will be recycled is very, very low, due to the economics of cleaning this material for reprocessing.

AND I loved Patty’s reference to “Frustration Free” packaging. As most of you know, I represent a thermoformer of clamshells, which are often times blamed for igniting RAGE in consumers due to their inability to penetrate the cold, plastic exterior of the package to get to the product itself. I wrote a satirical piece on wrap rage in the perceptive section of PlasticsNews; check it out here, it’s sort of funny.

Anyway, Amazon.com came out with “Frustration Free” packaging, which supposedly is mostly fiber-based and allows consumers to easily remove their products, without falling into the much-feared WRAP RAGE state of confusion. The specific example she gave were for CDs: previously packaged in a plastic clamshell to ensure product protection throughout the shipping supply chain, Amazon now packages CDs in a paper envelope with padding. According to customer accounts, numerous CDs were received broken, which ultimately resulted in more supply chain waste when compared with the plastic clamshell package that resulted in no product rejects. Go figure! I guess it depends what your priorities are: an intact product or a package that allows you to tear into it with your bear claws…

OH, before I forget, Mark of Brandimage did make some really great points about how consumers make decisions. He referenced Harvard academic Zaitman, who spent extensive time researching how consumers react to ads and products, concluding that most consumers’ decisions to buy or not to buy are based on 5% conscious thought and 95% unconscious thought. CRAZY! So much for market research, ha! No, but in all seriousness, I do think there is something to say with how a lot of our decisions are based on emotion instead of logical reasoning. After all, I really don’t think I need a crystal Chicago skyline paperweight, but when I saw it at the checkout counter just staring at me in all its reflectivity and gloss, I couldn’t help myself! So yea, he called this immeasurable reality between conscious and unconscious thought in the context of dictating consumers’ reactions to products, “creative economy.”

OK, next I want to talk about Terry of the Shelton Group. Her company provides LCA software that allows product producers to quantify the environmental profile of their products in the design phase. Like COMPASS, this software allows you to build a product archetype i.e. toaster, and then manipulate different aspects of the product i.e. material and/or electrical components, to see where your environmental “hot spots” are in order to work to elivaite said hot spots in your supply chain. So, if you were sourcing your toasters from aluminum mined in the Far East (I am being vague because I have NO idea how this resource is procured for industry) and found out that the process of aluminum production for your toaster results in the highest concentration of VOC emissions, or something, you could choose to source your aluminum from a recycled aluminum mill domestically located, thereby reducing the total supply chain and overall “carbon footprint” of the product. She also referenced the Storyofstuff.com, which is a cartoony representation of the inefficiencies of most product productions’ supply chain. Check out there most recent cartoon, the Story of Electronics, here.

Terry suggested that from a competitive standpoint, one could use this software to conduct LCAs of a concept vs. a manufactured good vs. your competitor's good and make an argument depending on the software data output in the context of sustainability.

OH, and for more information on this product LCA software (she did some live demos and it seems AWESOME), visit sustainableminds.com and sign up for their free webinars.

Next I want to summarize Sean of ModusLink’s presentation, as it was the first time I was ever introduced to such a macrocosm view of “sustainability.” For those of you unfamiliar, ModusLink is a company that specializes in taking consumer electronic products from the point of conception i.e. an awesome new invention or product, to the point of production through fulfillment, distribution, and consumption. Because most of their clients are large consumer electronic manufacturers, which is itself an extremely competitive market, ModusLink uses various tools that allow them to take a supply-chain approach and determine the most efficient, and therefore “sustainable” way to move product throughout the supply chain. In order to put the audience in a total supply-chain frame of mind, Sean gave the following example of how manufacturing, assembly, logistics, and environment must all be taken into account when assessing a product's total supply chain:

Ex1: Overseas manufacturing of product and packaging

Low cost of labor
Low raw material costs
High logistics costs
High green house gas emissions

VS.

Ex2: Domestic manufacturing of product and packaging

High cost of labor
High material costs
Low logistic costs
Low GHG emissions

In a nut shell: there is always a tradeoff; ModusLink will assess the tradeoffs via fancy software and present clients with the most efficient option for supply chain management.

The software cited during Sean’s presentation, which I know so little about, are:
Lllamasoft/Tableau/CAD/ESKO.

And that’s the last presentation of the day I saw! I skipped out and had non-hotel produced food for the first time in days with Sean!

And again, for more feedback on this conference, check out the editorials in PlasticsNews!

AND, to end today's post, check out this abstract art collection of environmental disaster photographs. My favorite is the "Facial Tissues" image showing the pollution resulting from pulp mills in the production of Kleenex and what not.

Tootles!

Hey!

I only have a second until Dordan’s website designer gets here (we are redesigning our entire website, exciting!) but I wanted to share the following with you:

I have good and bad news…let’s do the bad first.

Apparently, as per PlasticNews’ The Plastic Blog, an anti-plastic “documentary” is hitting select American theaters tomorrow. Boo. More emotionally manipulative and scientifically obscure, dare a say, propaganda? I wonder who produced this film…all I know is: where is the plastics lobby?

Check out a trailer here.

And for the good news: Tomorrow on Modern Marvels on the History Channel is a segment on plastic packaging! Check out a summary here.

OH, and the green drinks (Foresight) networking event was AWESOME. I will give you the skinny tomorrow, along with the much anticipated Walmart SVN feedback.

Happy almost Friday day!

HIIIII!

I have some exciting news!!! The interview conducted after my presentation at Sustainable Plastics Packaging is now live on Plastics News' website!!!

Aside from the awesome freeze-frame mugshot, I think it is quite good! Check it out here.

AND, I am just about finished summarizing the happenings of the Walmart SVN... I will post them tomorrow; I just didn't want to over-bombard you with goodness!

Have a lovely day!