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Goooooood day! I finally finished my report on Extended Producer Responsibility/Product Stewardship. Look out for it at www.dordan.com under the sustainability tab!

Let us resume our clamshell recycling initiative narrative:

The next day I arrived to the office feeling much better having received Robert’s insightful email. I felt as though my journey of discovering an end-of-life market for thermoformed packaging was slowly making progress. I had established that if our RPET packages are “read” like PET bottles via the MRF’s optical sorting technology, we could integrate our RPET packages into this recycling infrastructure. I also learned that we could develop a new market for mixed rigid plastic packaging post-consumer (that is, non-bottle grade plastic material), as is often the case in CA. I wonder which would be more cumbersome…Ha!

To my surprise, I received an email from the Environmental Director at Starbucks, responding to the email I sent yesterday.

Chandler,

Thanks for the email.

I am traveling in Los Angeles this afternoon and won’t return until Friday evening. I will be in the office next week, so please feel free to give me a call at your convenience. The best time to catch me is between 7:30 and 8:00 on weekdays, before meetings start up.

Cheers!

GROOOOOVVVVVVYYYYYYY. It looks like I may get my interview after all! My father, who is also coincidently the owner of Dordan, told me “not to hold my breath” about actually getting to speak with the Environmental Director of Starbucks. Not to be a jerk, but I love proving him wrong, at least for the better.

And another beneficial development: I had several responses to the discussion I started on greenerpackage.com about trying to recycling non-bottle PET thermoforms. The most insightful was from the Association of Postconsumer Plastic Recyclers, who I discussed briefly in an earlier post.

Check it out:

The Plastic Recyclers Viewpoint...

Posted on behalf of the Association of Postconsumer Plastic Recyclers (APR):

Back when the world was younger and more uniform, there was one fairly simply defined PET resin used for 2 liter soft drink bottles. PET makes an excellent 2 liter soft drink bottle. Then more packagers wanted to use PET bottles for other products with other needs. The result today is that the PET used for bottles encompasses a range of molecular weights and potential additives.

Thermoformed packaging made from PET may use similar resin as is used for bottles or may use even lower molecular weight (lower IV) plastic. The technical needs for thermoformed packaging are not necessarily the same as for bottle packaging. There is an overlap in IV ranges used for bottles and for thermoformed sheet. Does the potential for IV difference preclude recycling the two forms together? No. End use markets dictate how significant are the differences for recycled plastics from different first uses. Are there additive conflicts? Unlikely, but not assuredly.

So why the reluctance to include thermoforms with PET bottles? There are at least two current reasons. First, the risk of serious contamination is great. A thermoform of non-PET can visually look like PET and be a huge problem. Think inclusion of PVC with the PET. This problem has been a showstopper in North America. In China, hand sorting can overcome the problem if the resin code is accurate. The second problem is a materials handling problem. Crushed thermoforms do not behave like crushed bottles. They do not “fly” the same in autosorting equipment and they do not bale the same. If bales are made too dense, the material does not process as efficiently as it should. Adjusting to the differences takes time and effort.

Does this mean PET thermoforms cannot be recycled? No. Thermoforms are recyclable, once we get through the growing pains of special needs and critical mass. Would sustainability be better served by switching all thermoforms to a different material? Probably not as non-PET, non-polyolefin resins are even more problematic in being accommodated in existing collection and sorting systems.

So why are multiple resins used? In some cases that decision is for aesthetic or performance reasons. Usually, economics dominate. And sometimes tradition keeps on happening. As has been the case for bottles, there does seem to be a gravitating by decision makers to a few resins. The challenge is to develop the infrastructure that allows for efficient handling and sorting to useful resin categories and then to develop markets for those categories.

This response was written by Dave Cornell, Technical Director for APR. For more info on the Association of Postconsumer Plastic Recyclers, including published Design for Recyclability Guidelines, www.plasticsrecycling.org

Posted November 19, 2009

Radical! Design for Recyclability Guidelines, eh? Sounds right up my alley. Time to do some more research!

Tune in tomorrow to learn more about recycling in America!

Happy Monday! I am already on my second cup of joe and not feeling too perky. Ug! I hope everyone is feeling a little more motivated than I…

Shall we resume our recycling narrative?

The next day I arrived to find an email waiting from Robert Carlson of the CA EPA. This is in response to the email I sent updating him on the status of my clamshell recycling initiative. It is jammed packed with goodness so enjoy! Thanks Robert!

Chandler,

First I wanted to address the issue of collecting rigid plastics for recycling (providing the source for PVC contamination). I’m not terribly aware of the recycling infrastructure in your part of the country, but here in California, most jurisdictions do in fact accept mixed plastics. A lot of jurisdictions moved away from the 3-bin system which often took only beverage containers to a single-stream approach to recycling where you dump all recyclables into a single bin and it’s sorted at the MRF. Where I live, the city picks up 1-7 plastics of any kind for recycling then sorts later. So…this situation is one that would introduce a PVC bottle or clamshell into a stream where it could be confused for PET or some other plastic for that matter (even paper). Also, if there are commercial recycling centers/retail bins etc…an errant PVC container may find its way into the bin and be sent with the rest for recycling. Some of the plastics that are collected do get separated and disposed of, but others are sent to be recycled as a low-grade plastic mixture that’s often used in plastic lumber applications where it’s mixed with sawdust or something and used for fencing or benches or sometimes decking.

Second, you idea about having consumers separate their goods from its packaging before they leave the store and deposit it into appropriate bins for recycling is a good one. It is in fact being done in Europe and I believe parts of Canada (don’t quote me on that) where they have EPR programs in place. If you do in fact pursue that option I would LOVE to follow it since it’s an approach that we think would allow a high level of recovery while maintaining a clean stream. BUT of course it introduces the problem of financing and retail acceptance (they don’t always want to put bins in their stores…particularly in the front where everybody can see them) not to mention changing the consumer’s behavior to unwrap their product in the store instead of at home where they are accustomed to doing it. The other issue I’ve heard is related to returns (often you’re required to return the product in its original packaging). Not that these are issues that can’t be addressed, but they would need to be though about and dealt with somehow. Again…VERY exciting and if you go that way, I’d love to watch or be more involved somehow.

Third, as I think I’ve mentioned before, Pyrolosis may be the best option for you and if it works and meets your goals and expectations, then by all means pursue it. It’s not really an option for us (in California) right now, but who’s to say what will happen in the future? Keep me updated on it if you go that direction.

Fourth, your assumption that your PET clamshells should be compatible with the PET bottle stream is correct. If you could somehow guarantee a certain level of cleanliness (both free of food/product contamination as well as free from various other resin contamination) then it should in fact be compatible. From what I understand, Starbucks first had a University test the recycling process of corrugated containers with their cups and proved that they did in fact work. Then they started piloting the project, collecting the cups and sending them to be mixed into a real-life recycler with corrugated. The recycler is then sending samples of the finished board for testing to be sure it meets the same specs as recycled board with NO cups. This recycler though is known for being able to take and separate ANYTHING so they may not work for everybody, but it’s a foot in the door. People can see that it can be done and it won’t degrade the product. Then it’s a matter of finding the contamination level that other recyclers are comfortable with and making the stream clean enough for them (that’s the next step). If you were collecting at retail, you’d have some control over stream cleanliness. Of course, if PVC were banned…it’s help your cause immensely as well as you’d no longer have to deal with recyclers worrying about PVC messing up the clamshell stream.

I’m busy dealing with synthetic turf field issues and recycled paper issues at the moment, plus of course my usual EPR related issues. Meetings, reports, dealing with lobbyists!! My life is busy in a boring way!!

Whew!!! That was a marathon of an email, huh?!?! 

We’ll have to chat again soon, but maybe next time parceled out into smaller portions. I’m a number of years out of college and not as mentally nimble as you are anymore!! God…getting old at 30! That’s terrible!!

Maybe if you have any specific questions about any of these topics, we can get together on the phone so that we can discuss a bit more casually rather than having to get everything down in an email.

Take care…gotta go to yoga now and relax my brain for a few moments!

Robert

Tune in tomorrow for some feedback from the Environmental Director of Starbucks! Good luck getting through the rest of the day!

Cheers!

Its sunny today, which in Chicago in March is no small feat!

Sorry if today’s post seems repetitive…if you hadn’t noticed, I am trying to describe my attempts at finding an end-of-life market for thermoformed packaging as a story, a narrative of sorts, which moves chronologically through time on the vehicle of email exchanges between myself and others in the plastics, sustainability, and recycling industries. I realized that I had omitted an email exchange between myself and Robert Carlson of the CA EPA from November 16^th, so I edited yesterday’s post to be more “real.”

Because Robert with the CA EPA seemed extra-curious about what I meant by “I have so much to tell you,” I sent him the following email upon my arrival to the office on November 17^th:

Hey Robert,

So here’s the update on everything:

I have been talking with various people in WM, SPI, SPC, etc. to determine what the feasibility is of establishing: (1) either a new end market for mixed rigid plastic packages or, (2) integrating our RPET packages (non-food) into the existing PET bottle recycling infrastructure.

In regard to the former option: This seems more difficult to implement in the near future because the quantity is not there, as is the case with PET bottles. Moreover, because of all the different materials in various kinds of plastic packaging (food, medical, consumer goods), it is difficult to collect enough of any one material to find an end market for it. At the same time, however, I am cooking up an idea where we would form a partnership with a retailer in order to provide them with guidelines for all plastic packaging. Our guidelines would dictate that all plastic packages sold at this retailer would have to be of the same type of material, in order to establish the quantity necessary to find an end market for it. We could even go so far as to require customers to open their consumer goods’ packages in store and place the plastic and paper components into collection bins, to be hauled away by a contracted third-party. I believe they do this at some European retail chains. I am trying to find more information on the logistics of this approach.

There is also the option to “down-cycle” as you put it. I have a dialogue going with a rep from Polyflow who explained that they would buy mixed rigid and flexible plastic packaging, with or without food contamination, and convert it to gasoline diesel fuels. I have attached a white paper from Polyflow, which discusses its capabilities. Apparently, the cost to landfill is comparable to the cost to process this unwanted material in the Polyflow facility. I know you explained why this option is seen as less superior to recycling but I believe that this may be a better option for the polymer industry, especially as new additives and materials emerge on the market. Please see the attached sheet, if interested, and let me know what you think of this as an option for waste management.

In regard to the second option: As you alluded to, PVC packages are a problem because they contaminate the PET waste stream. I received a similar perceptive from an anonymous non-profit, who explained that plastic packages, even if PET or RPET, are not recycled because of the possibility of having a PVC package get into the bale. What I don’t understand, however, is where are mixed rigid packages even collected for recycling where the PVC contamination would be an issue? My rep at WM explained that buyers of baled PET bottles don’t want plastic packages (clamshells) in the bales because the possibility that one may be PVC. This, however, implies that there could be a market for rigid plastic packages (PET, RPET) outside of the PET bottle recycling infrastructure. Do you know where or by whom mixed rigid plastic packages are collected for recycling?

Currently, I have sent out 50 RPET clamshell samples to my contact at WM to run through their optical sorting technology to see if our RPET material is compatible with the PET bottle material (same IVs and what not). If so, we could maybe find a buyer of a mixed bale of PET bottles and RPET plastic packages (non food). After all, we have certification from our suppliers that our RPET has a minimum 70% recycled content (from PET bottles); therefore, one would assume that our material would be very similar to the PET bottle material and as such, have an end market because the quantity is already there, we are just adding to it. Moreover, if we can ensure that our plastic packages are compatible with the PET bottle material, we may be able to have our material supplier buy the mixed baled PET bottles and RPET packages to be reground and sold back to us, thus being closed loop.

I am still waiting to talk with the Environmental Director at Starbucks in regard to how the buyers of baled corrugate are dealing with the introduction of a new material (coffee cups). I believe we have a similar situation with buyers of baled PET bottles—they don’t want to introduce a new type of product (RPET clams, blisters, etc.) into their collection protocol.

We also just subscribed to COMPASS, the Sustainable Packaging Coalition’s comparative life cycle packaging assessment tool, which allows us to see the environmental ramifications of our material choices in the design phase; cool beans!

AND, I am kicking off a new marketing campaign for Dordan for 2010—I’ll keep you posted!

So that’s that. How are things with you? What is making you so busy?

Best,

Chandler Slavin

Tune in tomorrow to see where my recycling initiative takes me next!

Another sunny day in Chicago! I just don’t know what to do with myself!

The next day I arrived to find an empty inbox. Ug! I had sent out a gizzillion emails and gone as far as I could go with my recycling initiative until I knew the status of our “test.” Four weeks all of a sudden felt like a life time…

I scrolled through my emails to see if there was anything I had forgotten to follow up on. And then it hit me: my phone-interview with the Environmental Director of Starbucks about the launch of his cup-recycling program. Below is the editorial about this initiative, which got me interested in talking with the Environmental Director responsible for its implementation:

NY Starbucks stores launch cup-recycling program

Posted by Anne Marie Mohan, Managing Editor, GreenerPackage.com, September 10, 2009 

Seven Starbucks stores in Manhattan have launched a cup-recycling program in cooperation with Global Green USA’s Coalition for Resource Recovery (CORR). The pilot will test the collection and recycling of coffee cups when combined with old corrugated cardboard (OCC), which CORR says is the most extensively recycled material in the U.S. The objective of the program is to develop a cost-effective mechanism to close the loop on paper packaging, reducing greenhouse gases and assisting municipalities in reaching their solid waste diversion goals.

Starbucks participation in the pilot is an extension of the company’s efforts to develop a comprehensive recyclable cup solution by 2012. While Starbucks paper coffee cups can be recycled and composted in some communities, most commercial and residential services are not currently able to process this form of packaging. “In addition to the cup design, it’s critical that we address the full product life cycle—including the recycling collection infrastructure,” says Jim Hanna, Starbucks director of Environmental Impact. “Any enduring solution will require collaboration with stakeholders across the value chain.”

For the pilot, Western Michigan University’s Coating and Recycling Pilot plants tested a representative sample of the cups used in Starbucks stores and certified them as OCC-E, offering equivalent recyclability and repulpability as old corrugated cardboard using the Fibre Box Association's Wax Alternative Protocol.

Paper bag manufacturer Duro Bag is designing a special paper bin liner so cups can be collected and recycled along with the corrugated cardboard. The prototype bag will be tested as part of the trial. Action Carting, the largest commercial carter in New York City, is collecting the bags along with the corrugated cardboard.

Pratt Industries will recycle a trial run of the bags and their contents, testing them for their recyclability and repulpability compared to existing feedstock at the company’s mill on Staten Island. Pratt’s Sustainable Design Incubator provided design guidance for the pilot, which is being coordinated and monitored by Global Green USA. Results of the pilot will be available in November.

According to CoRR, every year, 58 billion paper cups are used in the U.S. at restaurants, events, and homes. If all paper cups in the U.S. were recycled, 645,000 tons of waste would be diverted from landfills each year, reducing greenhouse gas emissions by 2.5 million mtCO2e, equivalent to removing 450,000 passenger cars from the road.

Says CORR director Annie White, “The lessons learned from the cup recycling pilot can be applied to the recycling of hamburger, pizza, and French fry containers, and all sorts of other paper food packaging. If the initial pilot is successful, CORR will expand the pilot to encompass more packaging types and restaurants, furthering our objective of generating business value and closing the loop on packaging.”

According to James McDonald, director of Sustainability for International Paper, “As an active member of CORR, International Paper supplied cups to Western Michigan University for recyclability testing and subsequent approval to the OCC-E protocol. Our participation not only supports this important pilot, it also furthers International Paper's goals of providing responsible sustainable packaging for our customers.”

The foodservice packaging recycling project is but one of several of Global Green USA’s CORR projects dedicated to generating business value through creating a sustainable, zero waste New York City. In March, CORR launched an initiative with the Hunts Point Distribution Center in New York City, the world’s largest food DC, to substitute all of its nonrecyclable transfer packaging with recyclable packaging.

To visit this article on greenerpackage.com:

http://www.greenerpackage.com/sourcing_renewable/ny_starbucks_stores_launch_cup-recycling_program

Robert Carlson with the CA EPA had suggested I contact the Environmental Director of Starbucks after I had introduced my recycling initiative that looks to find an end-of-life market for thermoformed packages post-consumer to him. I was honored when the Environmental Director agreed to talk with me in October. I had not yet been able to get my interview, even though I was just as determined.

I sent the Environmental Director of Starbucks the following “reminder” email:

Greetings,

Sorry to be a bother but I just wanted to reaffirm my interest in chatting with you about the status of the pilot recycling intiative for Starbucks coffee cups in several NY Starbucks’ stores. I am trying to find an end of life market for our RPET plastic packaging (clamshells, blisters, trays, etc. [non-food]) either within the existing PET bottle recycling infastrucitre or by creating a new end market for mixed rigid plastic packaging. It seems as though buyers of baled PET don’t want plastic packages in it for fear of PVC contamination or the introduction of other contaminates. I was curious how buyers of baled corrugate were handling the introduction of a new material (Starbucks coffee cups) because I feel as though it is a similar situation with persuading buyers of baled PET that RPET clamshells will not contaminate the feedstock.

Please let me know when I can catch you in the office.

Thanks!

Chandler

Tune in tomorrow for Robert Carlson’s (with the CA EPA) response to the “what’s new with me” email. It is jam-packed with goodness!

On November 16^th I received the following email from my contact at Waste Management, confirming receipt of our RPET samples:

Chandler,

I received the samples to run through our optical sorting technology. I will send them out for analysis and be back in touch in a few weeks.

Grooooovy. A few weeks…yikes! The suspense is already killing me!

While I contemplated waiting for “a few weeks” to continue moving forward with our recycling initiative, I sent Robert the following email, inquiring into his opinion about PVC, a thermoplastic that we form.

Hey Robert,

What is your stance on PVC? I know that that is a loaded question, but I run into contradictory information all the time. For instance, below is an article on Dr. Patrick Moore, a Co-founder of Greenpeace, who left the organization because it’s increasingly radical stance on chlorine in all its forms and derivatives. He says that PVC is a good material in specific applications and I can infer that the language on greenpeace.com (“PVC is a poison throughout its entire lifecycle”) is extremely reductionistic. What is your stance on greenpeace? Do you have any contacts there who may be able to provide insight into their harsh stance on PVC, and plastics in general. Moreover, a lot of their experts specialize in the protection of forests from the pulp and paper industries around the world; would they have information on the timber industry that may provide a counter-argument to language like “dino plastic” used by bloggers on greenpeace.com?

Gosh, I know you’re busy. Please take your time and respond at your earliest convenience. Perhaps we should establish a question quota per week? Ha!

See the article and link below for more info.

Best,

Chandler

Greenpeace Co-founder Praises Benefits of Vinyl Products in New Video

Dr. Patrick Moore, the co-founder and former leader of Greenpeace, advises students and professionals to apply critical thinking when investigating the properties of materials, and praises the use of vinyl as a sustainable and safe material in a new video.

This story appears on www.vinylnewsservice.com.

For a direct link to the article and video, go to: http://vinylnewsservice.com/MainMenu/News/LatestVNSNews/Environment/BenefitsofVinylProducts.aspx

After lunch that day I received this email from Robert:

Chandler,

I haven’t forgotten about you…I just had two major issues come at me over the last week or so and haven’t been able to do anything else. Ill try to get something to you next week sometime.

Rats…I then shot back the following email:

Hey,

No worries my friend; I assumed you were busy. Well, shoot me an email when you get a second—I have so much to tell you!

And to my surprised, a half an hour later I received this from Robert:

Chandler,

I’m still a bit busy but know if I don’t get back to you now, I’ll likely forget forever!? Plus I want to know about the “so much to tell you!”

I know rather little about greenpeace.org unfortunately so I can’t comment on the organization.

Regarding PVC, I’m no expert but I do know that it poses health risks at various points in its lifecycle particularly if it’s incinerated. PVC also has a terrible habit of ruining bales of other material if it’s not caught in the sorting phase (I’ve heard as little as 0.1% PVC is enough to ruin a batch of PET.) We do have a plastics expert here at the Board, his name is Edgar Rojas. If you’d like to ask him about PVC you can send him an email at (contact wishes to remain anonymous).

PVC seems to be on the chopping block every legislative session with a bill to ban it every year it seems. Obviously it’s never been passed, but there is always concern over the material, particularly in food-contact applications. PVC and PS are the two plastics that come under fire most often for their toxicity and environmental/human health effects. I don’t know what the results will be once all the science is gathered to find the true full lifecycle effects of these materials in various applications, but from what I see it doesn’t look particularly good.

Ok…your turn…

Ha!

Tune in tomorrow to learn more about recycling in America.

After sending out several emails to contacts in different organizations (who wish to remain anonymous), I received the following information about non-bottle PET recycling. Hopefully you will find this information as valuable as I did in my journey to discover why PET clamshells, blisters, trays and components are not recycled in most American communities.

Quick answers:

1. Including blister packs into PET bottle recyclate is unlikely to be good idea;
2. Clear PET trays might be technically okay to be mixed in with PET bottles – but there is a sorting problem due to PVC;
3. PET trays/clamshells/blister packs could be sorted out of the residual mixed plastics waste to make an rPET grade – although this may prove to be more restricted in markets than bottle recyclate.

PET types

Blister packs that aren’t PVC generally use a copolymer of PET called PET-G or PETG. This is softer and tougher than standard PET and can’t crystallize, so is used for some PET films and thin sheet applications because the manufacturing is easier (even though the material is a bit more expensive). ?Some clamshells and trays use PET-G, but most will use standard PET identical to that used for bottles. All ovenable frozen food trays use crystallized PET as they need to stay rigid at high temperature – this is chemically identical to bottle grade, but most frozen food trays are pigmented anyway?

PET-G can be a problem in PET recycling. A little bit probably would never be noticed, but if significant sources of PET-G were going to be used as feedstock for any particular process, this would have to be fully tested in trials by the re-processor and the end-users – recyclate for use in bottles (made by injection stretch blow molding) might not be able to accept much PET-G without quality problems, but a recyclate intended for trays or clamshells (made by sheet extrusion and thermoforming) might be fine.

PVC Issue

Getting PET packages recycled also depends on the confidence and cost of being able to extract the PET from the commingled plastics without excessive PVC contamination, which degrades at PET processing temperatures (causes yellowing, black specks and may affect food-contact status)

Since clear PVC is widely used in these sort of packages as well as PET and the two are visually indistinguishable except by inspection of the plastics code (if present) then manual pre-sorting and final checking won’t be feasible based on container shape as it is for bottles. Therefore the automatic sorting would have to start from a very high contamination level– this increases the difficulty of getting to a low enough level of PVC content.

With PET bottle recycling, it is already a little difficult to keep PVC low enough, as PVC gets into the bottle stream anyway in the form of labels and cap liners – if you tried to include trays etc, then only a few PVC packs would need to sneak through the sort process to downgrade a batch.

Hence, recyclers are hesitant to include PET clamshells, trays etc with sorted PET bottles because they might end up with lower incomes despite the higher volumes.

All this means to me that it is more sensible to try to get PET clamshells and trays from the mixed plastics fraction (after already removing bottles) and finding a market for that quality of rPET, rather than trying to sort bottles and clamshells/trays together. This is the approach being tested by WRAP (Nextek are running a project for them).

Okay…so based on this insight, it is more feasible to create a new end-market for mixed rigid plastic material than to try and integrate our PET packages into the existing PET-bottle recycling infrastructure…

That’s all for today folks; I think we should all let this information sink in. Tune in tomorrow for more discoveries about recycling in America!

Happy Friday!!!

Sorry I did not post yesterday; I was at the Dental Show at McCormick place in Chicago, doing research on how that medical industry is interpreting sustainability. 

Good times!

Anyway, the project manager from the SPC would prefer if I did not post any of our correspondences to my blog; therefore, she is working on putting me in touch with a colleague in Australia who would have the information she provided to me about recycling non-beverage PET via previous emails.

In the meantime, shall we resume our recycling narrative?

On Nov. 6^th I came into the office feeling good; I had sent out 50 of our RPET samples to the MRF at Waste Management, where they would be run through the optical sorter to see if they are “read” like PET bottles and therefore of similar material. By understanding the way our material moves through the sorting technologies at Waste Management, we will gain a better understanding of what obstacles are keeping our RPET packages from being recycled with PET bottles.

The logic is: our RPET is made out of PET bottles; therefore, why not recycle our thermoformed RPET packages along with PET bottles, to be sold back again to our material suppliers, who grind the PET bottles down and create rolls that we consequentially form into new RPET packages. Get it?

I wonder how long for the results…

I sent the educational tourguide of Recycle America, a division of Waste Management, the following email:

Hey!

I just wanted to drop you a quick email updating you on the status of our recycling initiative:

I got into contact with an IL Rep who suggested I send him 50 of our RPET clamshell samples to run through their optical sorting technology to see if our material is compatible with the PET bottle material. If so, perhaps we can find an end-of-life market for our RPET packages within the existing recycling infrastructure for PET bottle material. If not, then at least we have eliminated one of many material recovery options. I will let you know the status of the test as soon as I do.

I just wanted to follow up with you as you have been so helpful to me; I really appreciate you putting me in contact with people at WM who can help implement our recycling initiative.

Just out of curiosity, do you know who has or where there is optical sorting technology (municipality/regional)? Moreover, do you know where or by whom mixed plastic is collected (once the PET bottles have been sorted out)?

Thanks again for all your help. I can’t wait to find an end-of-life market for our packages!

By the by, do you need any information about plastic packaging as it relates to sustainability issues? I know that a lot of consumers are misinformed about the environmental attributes of different packaging materials and if you needed accurate data about plastics’ environmental advantages and disadvantages in order to inform the consumer for better buyer decisions, please let me know. I would love to provide you with a plastic packaging sustainability profile for you to educate your tour guests and give them the tools they need to identify green washing and manipulative environmental advertising.

Thanks again and I look forward to speaking with you soon!

Best,

Chandler

While working on this recycling project, I was also juggling a lot of other sustainability initiatives. At the fall members-only meeting of the SPC in Atlanta, someone mentioned greenerpackage.com to me as a great site for knowledge exchange about issues pertaining to sustainability and packaging. Ever since, I frequent this site daily, taking part in conversations and eager to get the “truth” out about the sustainability of plastic (I had conducted a ton of research about plastic versus other packaging materials in the context of sustainability and was delighted to find that because its lightweight and versatile character, it actually saves energy in manufacture, conversion, shipping, etc. when compared to more dense materials; and, plastic doesn’t comprise the most landfilled packaging material—paper does! And (I could go on and on), although plastic is made from a non-renewable energy source, it actually consumes less water, biotic and natural resources and releases less greenhouse gases into the atmosphere when compared with pulp and paper manufacturing. All this information, with references, is available at www.dordan.com under the “Sustainability” tab).

ANYWAY, I got hooked up with a bunch of people at greenerpackage.com, who enjoyed what I was doing and wanted to help Dordan and our sustainability initiatives. The business director of greenerpackage.com is one contact whom I continue to talk with; she has been a great help and continues to be a sounding board for a lot of my inquiries.

Once I described my recycling initiative to her, she suggested I get in contact with her colleague at the Sustainability Consortium, which is an industry group that works with retailers and consumer goods companies on a variety of sustainability initiatives. One initiative is the Sustainability Index—a database that identifies materials for end-of-life recycling, reuse, and recovery.

After purusing their website (www.sustainabilityconsortium.com), I sent the following email of inquiry:

Hello,

My name is Chandler Slavin—I am the Sustainability Coordinator at Dordan Manufacturing, which is a Midwestern-based customer design thermoformer of plastic clamshell and blister packages. I have been researching issues pertaining to sustainability and packaging for several months now, and am in the process of finding an end-of-life market for our plastic packaging. We currently are members of the Sustainable Packaging Coalition, which is a project of GreenBlue, and are subscribers to COMPASS, a comparative life cycle assessment tool.

As per an email from the business director of greenerpackage.com on which you were attached, I was wondering if you could provide me with information on the Sustainability Index as it relates to identification of materials for end-of-life scenarios. After visiting your web-site, I understand your approach to the Sustainability Index but am curious how this index will work with the Wal-Mart scorecard, SPC’s metrics for sustainable packaging, and the various other metrics developed by environmental groups and NGO’s. Moreover, how will packaging factor into this index, that is developed primarily for consumer goods retailers?

Moreover, how can I get involved with the Consortium as a packaging professional in the field of sustainability? How can I help further the goals of the Consortium?

Thanks for your time and I look forward to hearing from you soon!

Best,

Chandler

Have a splendid weekend! Tune in Monday for more recycling in American deliciousness!

That Monday I arrived to the office more motivated than when I had left; how can I find a way to recycle clamshell—and more specifically—thermoformed, packaging?

As I waited for feedback from the SPC in regard to what they thought about the feasibility of finding an end market for non-beverage PET flake, the phone rang, and the receptionist transferred the call to my fine cubicle.

"Jessica with Waste Management is on line one," she announced.

I picked up the line.

…five minutes later….

Jessica was super cool; she is Dordan’s contact at Waste Management who manages our waste and recycling contracts, and wanted to reach out to me because she knew I had been talking with various Waste Management employees about my initiative. And, she also provided another crumb: She suggested that I contact another Major Account Representative in IL to discuss the feasibility of my initiative; she provided his name and number.

I called him that day, eager for some direction.

Ring…ring…ring…

"Hello?"

…ten minutes later…

Hurray! A bigger bread crumb!

Apparently, what a plastic cup manufacturer in the Midwest had recently done, and he encouraged us to do, was send off some of our RPET clamshells to a Waste Management Material Recovery Facility (MRF) to see if their optical sorting technology would “read” our material like it reads the material in PET bottles. If the sorting technology couldn’t tell the difference between our RPET and the PET used in beverage bottles, then the material is close enough to theoretically be integrated into PET-beverage bales. In other words: the material is the same, which makes sense, because our RPET is certified at a 70% post-consumer regrind concentration, which means 70% comes from PET-beverages and 30% comes from virgin PET resin, give or take. Basically, if we thermoform material made out of bottles, why wouldn’t our packages then be compatible with this optical sorting technology.

The Account Representative offered to run our samples through their optical sorting technology to see if the problem with recycling non-beverage PET is due to sorting capabilities. Great!

He forwarded me the address of the MRF.

That day, I grabbed 50 of our sample as they came off the machine. Still warm with the heat from being formed, I placed them in the mail to go out with today’s post.

Groovy.

I sent the Account Rep the following email, confirming shipment.

Hey,

I just wanted to drop you a quick email letting you know that I sent out a box of 50 RPET clamshell samples to the address you provided for you to run through your optical sorting machine to see if they are compatible with the PET bottle material. If so, we can try and find an end market for our RPET clams, blisters, and thermoformed components.

Just out of curiosity, do you know where I can find information on who has optical sorting technology and where? Moreover, do you know who collects mixed plastic (that is, the plastic left over after the PET bottles have been removed) for material recovery and where?

Thanks again for all your help! I look forward to speaking with you again.

Best,

Chandler

Tune in tomorrow to learn more about recycling in America.