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Greetings world! I feel like a million bucks—finally cleaned my office and organized all the information I gathered the last several weeks traveling. I will now resume my diligent blogging!

Soooo, where did I leave off? That’s right, I still need to fill you all in on the Walmart Expo in Arkansas.

Well, first of all, Arkansas is really nice! The drive from the airport to Bentonville was beautiful—very lush and it smelled so good! It appears as though the entire town of Rogers-Bentonville has been created to sustain the Walmart community, which is crazy! All the main buyers and movers and shakers for and to Walmart live around the headquarters, which must make company outings easy and enjoyable! Everyone we met was super duper nice and the whole “dry county” thing didn’t really apply because every restaurant we went to suggested you “sign in” thereby giving the establishment the status of a “club” and consequentially allowing them to serve us booze!

The Expo itself was really exciting! It being my first time “working the booth” I was thrilled to get in front of the packaging community and talk about Dordan and all our exciting new happenings! All the passerbyers were, again, super awesome and polite and all in all it was a good show! I got to see some old packaging buddies from the SPC and meet more people within the industry. Because I have only been to one or two other conferences, I was surprised to run into people that I had met previously—I didn’t realize what a small community the sustainable packaging realm was!

Check out our beaut of a booth:



AND all the Walmarters are really, really nice. Some of the top guys came by our booth and asked how the show went and thanked us for coming. We couldn’t believe the hospitality of the entire event and look forward to participating next year! If any of you Walmarters are reading, thanks again, we had a blast!

It was really cool too because our engineers had JUST finished running our samples that we designed for the Expo literally hours before we flew out of Chicago, which gave us the ammo we needed to initiate conversations with anyone. They looked great and showcased our thermoforming capabilities; and, demonstrated the different materials we were now offering! Basically it is a fancy business card holder with cool engravings and what not and the tray is made out of a bio-based, certified compostable resin and the lid is made from supplier-certified 100% PCR PET, which derives its feedstock entirely out of bottles post-consumer. We found that having something tangible to give to passerbyers really helped initiate discussion and we got a lot of attention because of the clarity of the PCR PET. For those of you not familiar, high concentrations of post-consumer content in PET often times give the resin a sort of orangy-brown tint; our source for 100% PCR PET, however, ensures a level of clarity that we have not been able to find elsewhere. In a nut shell: Good times all around.

This is a sort of poopy picture of our sample offer; but you get the idea:



During the Expo there were education sessions, too. I found the content of these sessions very interesting and compiled my notes to debrief our sales and marketing departments upon my return. I have included these notes below, FYI.

Walmart Expo Summary:

• Scorecard seminar, misc.
  
  
  • ECRM created the software for the Walmart Scorecard
    
    
    • “Efficient collaborative retail marketing”
  
  
  • Direct suppliers are REQUIRED to enter packages into scorecard
    
    
    • Via “retail link” i.e. per vendor number and item number
    
    
    • Allows you to compare with packages in same product category i.e. dairy. ECRM is working to narrow the categories down so you are only compared with direct competitors.
  
  
  • Indirect suppliers do not have access to retail link.
  
  
  • Focus of Score: Material type, material weight, material distance, packaging efficiency
    
    
    • Distance: the point the package travels from point of conversion to point of fulfillment.
  
  
  • Completion rate of Scores:
    
    
    • Each item sold in Walmart has its own number. Suppliers are required to fill out a Score for each item number. Currently, COMPLETION of scores is the easiest way to influence purchasing decisions. In other words, suppliers that have more than 85% of their Scores completed receive an “A” in the Walmart world; suppliers that have 55% complete receive a “B;” everything below comes up as a “red flag” in Walmart-internal.?
  
  
  • Package modeling software: Different than the Score card but formatted the same way; this is what we subscribe to.
    
    
    • Intended for indirect suppliers to utilize the modeling software in such a way that they can approach their customers (direct suppliers to Walmart) and explain how by doing X you can improve your score and here is the proof.
    
    
    • “Reversed engineering;” encouraged doing this on competitor’s packages, too.

• Paperboard Packaging Council seminar, misc:
  
  
  • Fiber-based packaging is a by-product of the lumber industry? I need to look into this…
  
  
  • I asked why the recovery rates for corrugated were higher than paperboard…
    
    
    • Answer: Difference is attributed to post-industrial collection (corrugate) vs. post-consumer (paperboard). I need to examine this further.
  
  
  • Fibers can be recycled 6-8 times before the fibers become too small to reprocess
  
  
  • China currently buys most of our post-consumer mixed paper and reprocesses it; we need to find a domestic source for recycled fibers.
  
  
  • All corrugated has 46% post-industrial content in the U.S.
  
  
  • SBS is almost ALWAYS virgin fiber, with the omission of MWV’s Natralock.
  
  
  • I asked what the difference in energy demands are for virgin vs. recycled paper; I received a very ambiguous answer?apparently a controversial topic.

• Plastic fundamentals seminar:
  
  
  • Discussed the benefits of plastic such as:
    
    
    • Keeps food fresher for longer;
    
    
    • Lightweight;
    
    
    • Didn’t address fossil fuel consumption;
    
    
    • Didn’t discuss MSW rates;
    
    
    • Did say that recycling for non bottle-PET has grown from 7.5% to 11% in the last year;
  • ACC supports re-writing the Toxics Control Act, which we referenced in our first Newsletter.
  
  
  • The ACC released LCI data on RPET and recycled HDPE. HURRAY!

• SVN meeting:
  
  
  • There are a ton of different organizations that Walmart has its involvement in; I will try to explain the various relationships as follows:
    
    
    • ISTA—transit assessment; I don’t know what this is.
    
    
    • Global Packaging Project: Walmart funds this but is not the only CPG company on the board; this looks for a GLOBAL metric for assessing the sustainability of packages and product; this is bigger than the Scorecard, as the Scorecard will be a component of these metrics; the metrics used will be country-specific. This grew out of the CONSUMER GOODS FORUM, which was originally called the GLOBAL CEO FORUM. The GPP metrics look to take into account the Scorecard metrics, COMPASS, and other existing and legitimate metrics. If one wants the inclusion of another metric, it must be reviewed for application prior to being incorporated into the GPP metrics.
    
    
    • ISO project for Sustainable Packaging: I don’t know.
    
    
    • Scorecard: For packaging only; scores based on ITEM level.
    
    
    • Supplier Sustainability Assessment: Consists of 15 questions, which are asked of all product suppliers to Walmart; “scores” based on CORPORATE level.
    
    
    • Sustainability Index: the Assessment is part of the Sustainability Index, which is a project of the Sustainability Consortium. Again, Walmart funds this organization but is not the only CPGs company that participates.

• Points of discussion:
  
  
  • “Sustainable material” metric: What does this mean? What are the limitations?
    
    
    • Should everyone get the same “score” until clarified?
    
    
    • Should we remove the metric?
    
    
    • Is Recovery taken into consideration?
    
    
    • Is it a LCA approach?
    
    
    • Does it consider conversion or primary production?
    
    
    • What about toxics?
    
    
    • Sourcing certificates?
  • Determined that it would be helpful to have a health and safety metric AND a sustainable sourcing metric.
• Should inks/adhesives be included in GPP and Scorecard?

• Not until proof that it has an impact?I have proof and will see that it gets into the right person’s hands.

Sorry if the format of my notes are a little confusing. Please let me know if you would like me to expand on any of these points or provide clarification.

AND I met a gentleman that gave me a PLETHORA of information about non-bottle plastic recycling and I am forever indebted to him. Seriously, good stuff and AMAZING feedback in regard to the various approaches I was considering for our clamshell recycling initiative. Once I get through recapping my recent travels, I will resume my clamshell recycling narrative. I think we are getting somewhere

Stay tuned!

Good day!

It’s official—I am going to Ontario next week to participant in a Committee that looks to find a way to recycle thermoforms! I am totally tickled pink by this news; I will keep you all posted!

And guess what: this is sort of funny, well not funny, but something to note…Some of my research on paper versus plastic in the context of sustainability was distributed to the members of the Committee as pre-reading material and a member voiced concern that this research favored plastic over paper; therefore, my research was removed from the list of pre-reading material because this Committee looks to be unbiased, and my research was very pro-plastic. 

While I do admit that it does make an argument for plastic over paper, all of the information is referenced and from publicly available records via the EPA and other environmental agencies. Moreover, I believe that the best way to understand a concept/situation/problem/topic is to understand ALL the different arguments; therefore, I would love to see a pro-paper argument, a pro-plastic argument, and any other argument that would inform discussion on packaging and sustainability. Perhaps I am still clinging on to the classroom etiquette where every argument is valid if supported with facts, regardless of if it is biased. I was always taught that it was my role as an academic to identify people’s objectives/biases in order to fully understand the argument (we live in a post modern world where one’s social location informs their perceptive). As a plastics girl, I obviously have a goal to make people understand that plastic IS NOT BAD; it just gets a bad rap in the eyes of the public because of lack of education and poor marketing. Therefore, my research on plastic and paper was more of an “in the defense of plastic” piece as everyone, even my college buddies, think plastic is bad and paper is good because plastic comes from oil and paper from trees.

On that note, check out this blog post from the Nashville Wraps Blog; it is all about recycled paper and it’s often times ethically-compromised point of origin: http://www.nashvillewrapscommunity.com/blog/?p=1275.

This is a great blog, by the by. Check it out!

Okay, shall we resume our recycling narrative?

Where were we…

On December 8^th I arrived to the office feeling a little unmotivated; I still had not received the results from our RPET samples’ “test” via the MRF’s optical sorting technology and my Superior told me to shelf the recycling initiative for a bit because it wasn’t an economic priority for Dordan. So, while I waited for the results and my enthusiasm to return, I focused on other sustainability concerns. One of which is the life cycle impacts of recycled PET. After all, my clamshell recycling initiative is all about RPET and increasing its feedstock via the incorporation of RPET clams into the PET-bottle recycling infrastructure…love me my RPET. At the same time, however, I couldn’t find any industry data about the energy required/GHG emitted during RPET production to validate that RPET was the route we wanted to go as a sustainable plastics company.

I shot my contact at an industry-working group the following email, hoping he could provide some insight:

Hello!

Hope your having a lovely in-between holiday time.

In regard to COMPASS, the environmental packaging assessment tool created by the SPC: I am trying to utilize the software to compare a corrugated package of similar dimensions with a plastic package. The plastic package is RPET with a certified minimum of 70% PCR but I am unable to input this into the software. I know you had explained that this is because there is no industry data about RPET available at this time; my question, however, is how can that be when RPET is the new “hot” material in the professional packaging world. How can you have data on PLA and not RPET? When will this material be available for selection within the softwar

Thanks for your time!

And his response came later that afternoon:

Hi Chandler,

PCR is a funny thing. The marketplace has run head first to incorporate recycled content, yet the industry associations have not released any of the LCI data for folks to use for comparative purposes. These LCI data do not come from entities like GreenBlue, but from companies that make the materials. NatureWorks released the data for PLA because it was in their interest to show their product to have a better environmental profile than other traditional polymers. But, the rPET folks have not released the requisite data. Makes you wonder if the profile for rPET is really as good as we assume. Neither USLCI nor ecoinvent have such data, so we are unable to model r-anything yet.

I was at the LCA conference in Boston and the noise was about new data points. ACC – the folks who have the plastics data, intend to release them, but no eta. Unfortunately, data are the limiting factor to environmental assessment and will probably be that way unless there is some kind of legislative push or some other incentive that could induce industry to release data. Everyone (us and all other LCA practitioners) are waiting on LCI data. There aren’t even good proxy data that we can use in the meantime.

Hope that helps.

Later I found this article in Packaging Digest, which provides further insight into the RPET “situation:”

The need for data grows as PCR content becomes more common

Given the popular consumer perception that packaging is wasteful, there is an intensive effort to improve packaging performance and recoverability, with manufacturers evaluating material and design alternatives to differentiate their packages on-shelf. Recycled content appeals to consumers and directly responds to concerns of packaging waste. Brand owners are testing ways to incorporate post-consumer-recycled (PCR) content into packaging where virgin material had been the norm.

Packaging developed with recycled polymers has been particularly in demand. Increasing recycled content across the packaging spectrum is perceived to have enhanced environmental profiles over virgin-content counterparts. In many instances, this is true, particularly with plastics, but it's often hard to quantify these environmental benefits due to a lack of data for recycled materials.

Life-cycle assessment (LCA) methods can help quantify the benefits and illuminate tradeoffs of virgin and recycled materials. Yet a methodology is only as accurate as the data collected. There are hundreds of industrial processes that contribute to the creation of a single package. The LCA methodology requires detailed data about all the processes that go into bringing a packaged product to market, not just the obvious ones.

Enterprising companies have made great strides in introducing packaging with a high percentage of PCR content, even for food contact applications that have stricter regulations. Many of these innovations can be attributed to leader companies that have set up unique relationships for material collection and conversion to produce a small set of products.

These companies have made significant investments and are paying higher prices to produce packaging with green attributes. However, to accurately communicate what the environmental benefits are, manufacturers need to be able to quantify the specifics of the environmental advantages of using PCR content in terms of greenhouse gas emissions, material usage, water consumption and other environmental metrics.

Using LCA methodology to compare a recycled plastic package with a virgin one will allow companies to credibly quantify a package's environmental savings, as well as justify the investment in PCR materials. Yet one needs life-cycle inventory (LCI) data, or the inputs and outputs for the entire life cycle for both materials, to make these calculations. LCI data are essential not only for assessing packaging applications, but also for all sorts of product development that uses the same commodity materials. The requisite LCI data for some virgin materials are publicly available, though some are outdated or incomplete, and we have a reasonable understanding of the various human and environmental impacts associated with their production and use. Unfortunately, the same kind of detailed and current data for most recycled forms of the commodity materials used in packaging are not yet publicly available. Efforts are underway to ensure the data for recycled materials become publicly available. Until then, the lack of LCI data for many commodity materials is a serious impediment to measurable progress along sustainability goals.

This article is accessible at: http://www.packagingdigest.com/article/447099-The_need_for_data_grows_as_PCR_content_becomes_more_common.php?rssid=20535&q=minal+mistry.

Hmmm…time to speak with our material suppliers of RPET to see why they haven’t released any LCI data…looks like we are about to travel into “proprietary” waters again; great.

Tune in tomorrow to get the much anticipated results of our RPET samples’ “test!”

Hello! Sorry I didn’t post yesterday! I am now a new resident of the West Loop, Chicago. Moving yesterday was a total debacle: movers came early, I didn’t have enough boxes, I got lost on the way to my new place and ended up too far West for one’s own good, and then I got locked out of my new place and had to call a lock smith. Fun times…

Well I’m back and ready to talk about recycling in America!

Where were we?

Two days later I arrived to the office anticipating the results of our RPET samples’ “test” to determine if our RPET is “read” like bottle-grade PET. Here’s the thinking: If our RPET moves through the MRF’s optical sorting technology like PET bottles, then we would have some leverage to approach our suppliers of post consumer regrind PET with and suggest they accept bales of PET bottles with our RPET thermoforms in the mix. It’s worth a shot, right? I swear, as this recycling initiative moves forward it keeps changing. For those of you who are new to my blog or have not followed the narrative, these are some possible solutions to finding a way to recycle thermoformed packaging:

1. Integrate our RPET thermoforms into the existing PET bottle recycling infrastructure. This is large scale and regionally a-specific.
2. Work with our supplier of PCR PET to create a pilot program that works as follows:

• We would work with WM to designate a bale for PET bottles AND RPET thermoforms (either just our packages, so we could certify the integrity of the resin feedstock, or all RPET thermoforms, which may get a little messy depending on which domestic/international markets said material is originating from);
• This bale would sit at WM collecting PET bottles and RPET thermoforms until full;
• This mixed bale of RPET thermoforms and PET bottles would be purchased by our material supplier who would clean, grind, and extrude the mixed bale to create sheets for us to thermoform;
• We would ensure that we would buy this mixed thermoform and bottle-grade RPET sheet, providing security for the material supplier to engage in this initiative;
• We would test this mixed sheet with our machines and see what the output is.

1. Create a new end market for low-grade, mixed rigid plastic packaging, as is the case in some communities on the East and West coasts where all plastic, once the PET bottles and HDPE jugs are removed for recycling, are collected for reprocessing. Sometimes this reprocessing manifests itself in lumber applications and sometimes this low-grade plastic mix is sold to international markets for WTE or perhaps feedstock for resin production.

So yeah…don’t really know what the best approach is…any suggestions?

Now that we have recapped, let us return to December 1^st, 2009.

Upon arrival to the office I shot my contact at WM the following email:

Good day!

I hope you had a lovely Thanksgiving weekend.

I just wanted to drop you a quick email inquiring into the status of our samples’ analysis via optical sorting. At your earliest convenience, please let me know if you have received the status of said analysis.

Thanks again for your time; I owe you lunch!

Best,

Chandler Slavin

Later that day I received the following response:

Hi Chandler,

Thanks for the note, yes, it was a nice Holiday break. I will reach out to my contact and our Grayslake plant manager this week to see if there's any update. The big issue as I think you know is on the buyer's end....even if WM can accept and sort your PET material, the buyer's of PET typically only recover the bottle grades, any other plastic is typically discarded. 

TICK TOCK.

Tune in tomorrow to learn more about recycling in America!

Hello! I am sorry I didn’t post yesterday but guess what: I have been invited to participate in a committee in Canada that looks to find a way to recycle thermoforms! I am positively thrilled that this movement i.e. sustainability, is catching on. Hopefully it is here to stay! In Canada, as is the case in the U.S., thermoforms are not recycled. Canada does have some EPR legislation in place, however, such as the Ontario Stewardship Act, which makes producers (brand owners) and private label suppliers responsible for financing 50% of packaging waste recovery. Because of this legislation, Canada has a much better packaging recovery rate than the U.S., although I am not sure what their percentage of recovery is. Additionally, Canada has a much better infrastructure for industrial composting; apparently, of all the municipalities in Canada, 40% have access to industrial composting facilities. This is good because as PLA makes its introduction into the Canadian market it can actually be composted, which in the U.S. is not the case due to the limited availability of industrial composting facilities.

I suppose I have rambled enough. Shall we resume our recycling narrative?

After my interview with the Environmental Director of Starbucks I felt as though I had a better understanding of how to implement a pilot recycling program in order to provide justification for integrating a new material into an existing materials’ recovery infrastructure i.e. Starbucks cups in corrugated recycling infrastructure; however, I still felt discouraged. As the email from my most recent post implies, clout is necessary for the implementation of a corporately-motivated recycling program. While Dordan is a very respected thermoformer with loyal customers and a tight supply chain, we are not a mega-huge corporation that is able to bring together governmental bigwigs and other movers and shakers in order to facilitate the introduction of a new material into the recycling infrastructure. From what I understand, municipalities decide what can be recycled based on the market and available contracts with collectors, processors, etc. Therefore, it is a top-down sort of thing, and unless we get those at the top interested, it is difficult to introduce a new material into the recycling infrastructure i.e. clamshells in the PET bottle infrastructure. And, Dordan is a quality thermoformer i.e. we run less quantity in order to maintain a higher quality, thereby resulting in less of our packages on the market than some other large-production houses. Perhaps if we were responsible for putting an insane amount of packaging on the market that ends up in a landfill post-consumer we would have a better shot at reclaiming our packages post-consumer because we would have the quantity necessary to find an end market. That is why in previous posts I had emphasized the necessity of collaboration among other thermoformers because of the issue of critical mass: unless there is enough of one kind of material, there is not going to be an end-market for it. Because there are so many PET bottles on the market, the quantity is there, and an end market exists. Therefore, if we all used the same, lets say, resin for consumer goods packaging, then there would be enough of this one type of material to collect and source out to interested parties.

You dig?

Tune in tomorrow to learn more about recycling in America!

Happy Monday Funday! Sorry I didn’t post on Friday—I actually had a presentation at one of our customers’ company about packaging and sustainability and then I got sick! My tongue was green and had these giant balls at the back of the throat, which was super weird. It turns out I have had a low-grade infection for two weeks, ug! This working full time+moving+having a social life is really starting to take its toll. I got quite the lecture from my boss/father about “burning the candle at both ends” so basically if I miss another day because I am sick I get in super duper trouble. Yikes!

Shall we resume our recycling narrative?

Several days later I received an email from Robert Carlson of the CA EPA:

Chandler,

I may or may not have mentioned to you that my wife is a career counselor and she does some work with “Green Careers”. Well, she is doing something right now about “infusing green” into your job. Basically what to do to make what is typically not a “Green” job into a green job.

I thought of you, an account executive at a plastics manufacturing company working to green the company! Perfect fit, right? Plus I thought you told me that you sort of created the position of sustainability director yourself…So how much more “take charge” can you get, right?

Anyway, she may be contacting you to ask you a few questions about how you went about it, things you thought worked well and things you found challenging (or something…I’m not really sure where she’ll be going) if that’s alright.

Wow! Rad! Someone wants to interview me about my work at Dordan? SPLENDID!

I spoke with Robert’s wife later that day; she is a doll!

Hey!

I just got off the phone with your wife; she has a lovely phone personality! Our conversation got cut off, however, as my phone interviewed called in. I asked if she wanted me to provide her with an abstract, per se, of our conversation and she agreed. The email she provided, however, may not actually be her email, as it sort of got jumbled in the end. If you could see that she gets the following abstract, I would really appreciate it.

How Dordan is “infusing” green into our company:

I work for a mid-western based, custom-design thermoformer of plastic non-food packaging. Currently, no plastic packaging is recycled in the US, aside from PET beverage bottles. I am working with various contacts at WM to find an end-of-life market for our plastic packaging materials. This is an on-going effort, and having spoken with the Environmental Director at Starbucks who implemented a pilot recycling program for their paper cups in several NY Starbucks’ stores, I am finding it increasingly difficult to create a new recycling market, as the economics don’t seem to support it. In other words, there are many people one needs to get on board to ensure a new end-of-market for materials not currently recycled, and I don’t believe that we have the power to make those various players participate without some kind of incentive on their part. Regardless, I am committed to finding a way to reuse or recycled our plastic packages. It can be done; it just has not been done. Hopefully through the vehicle of supply chain collaboration we will be able to create either a new market for our packages post-consumer or integrate our PET packages into the existing PET bottle recycling infrastructure.

I am also working with various representatives from greenerpackage.com in regard to their packaging supplier database, which is intended to eliminate green-washing. I feel as though this web-site is committed to sustainability in packaging and I look forward to my continued involvement with them.

I persuaded my company to become a subscriber to the Sustainable Packaging Coalitions’ comparative LCA assessment tool COMPASS, which has legitimate, third-party peer reviewed LCIA data for various packaging materials, conversion processes, and end-of-life treatment. This tool allows us to determine the green house gas emissions, fossil fuel consumption, etc. of packaging, therefore informing our engineering/R&D teams with the data necessary to design packages that have less of a burden on the environment than packages currently on the market.

Our manufacturing facility has made various sustainable efforts to reduce our processes burden on the environment. One such effort concerns revamping the lights in our factory to consume less energy that the previous lighting. We also regrind our own scrap and sell it back to our material suppliers. I am also investigating a grant for wind-power.

I got my degree in religious ethics with a concentration in social justice and ethics from DePaul University, which has informed how I understand/interpret claims of ethical considerations via the environment. While at times it is discouraging to discover peoples’? true motivation for making green claims, there are those who are genuinely committed to being “green,” outside of any capitalistic endeavor (as in the case with your husbandJ). I hope I did not come off too cynical; I just want to emphasize while everyone wants to do better by the environment, few are willing to pay for it themselves.

I hope this helps. If you have any other questions or comments, please do not hesitate to ask. I hope you are enjoying your job as a career counselor, even in these difficult times.

Best,

Chandler Slavin

Well that was fun!

Tune in tomorrow to learn more about recycling in America!

Helllllloooooo world!

I hope everyone had a nice weekend. Chicago was crazy with the Chi-Irish! I left my apartment Saturday afternoon to discover that my street had been taken over by rowdy drunks…good times!

Shall we resume our recycling narrative?

Today’s the day, I remember thinking when I arrived to the office: Today I finally get my much-anticipated phone interview with the Environmental Director of Starbucks about the pilot recycling program he implemented for Starbuck’s coffee cups in several NY stores!!!

Here goes nothing; deep breath.

Ring, ring…

…Thirty minutes later…

Phew. I can stop sweating now. He was super nice, I thought to myself as I looked over the notes I took. While it was still fresh, I compiled the information and sent my team the following email:

Hey guys,

I just got off the phone with the Environmental Director of Starbucks; he was really cool and very insightful. This is what I learned:

1. Starbucks found a university that creates the standards for corrugated boxes. They then tested their cups with the corrugated to see if it had a positive or neutral effect on the fiber. To their delight, the university determined that the cups actually yield a positive value on the fiber feedstock because of its high quality composition. In other words, the cups strengthened the OTC.
2. They then found Pratt Industries, which is a cardboard manufacturer from Australia who is trying to make in inlet into the North American market, to process their cups with the corrugated material.
3. They made a donation to Global Green, which is an NGO who created the CORR project, which looks to reclaim corrugated material. Upon their contribution, they had access to all of their research and contacts within various municipalities.
4. From there they set up a store trial, where they had their customers separate the cup from the lid, to be collected in the warehouse of a MRF until the quantity necessary to find an end market accumulated. Their customers were happy to do this because they have been asking for this for a while.
5. They focused on expanding the existing OCC recycling infrastructure, not creating a new market or closed loop system. They opted for the OCC market because most communities have access to these programs because corrugated is one if the mostly recycled fiber materials (OCC market as opposed to the mixed paper waste market, which is much more regionally specific, as is the case with the markets for mixed plastic waste that reside predominantly on the East and West coasts for shipment to Asia for energy recovery via incineration).
6. They then plan to use the pilot project as a case study for why more buyers of OCC from MRFs should accept Starbucks cups on the bales.
7. They held a cup summit and because of their large pull in the market place, were able to invite powerful players in various municipalities, resin manufacturers (Dow), retailers, MRFs, etc. to create a momentum that cities would like to tap into for their own PR initiatives (municipalities compete with how much material they are saving from landfills i.e. “zero waste” PR).

*Basically, if there is enough volume of any reclaimed material, there can be an end market for it. This implies that we must collaborate with North American manufacturers of thermoformed non-food plastic packaging in order to find the quantity necessary to find a buyer for the end-of-life market.

I know this is not on the top of our list of priorities, but it is a good long-term goal. Until the market picks up, however, I find it difficult to imagine that our competitors would want to engage in this type of recycling initiative. Moreover, we are not Starbucks, so spear-heading something like this on altruism alone probably won’t take us very far. I honestly think that collaboration is the way to go…

We are still waiting to hear back the results from the MRF to see if our RPET is compatible with the PET bottles via optical sorting, If so, we have already tackled one of the components of the above ?approach. I think that we should continue to find ways to enhance the existing infrastructure; all we need is collaboration to produce the quantity necessary to find an end-market for it.

I’ll keep you posted!

Chandler

Tune in Wednesday to learn more about recycling in America!

Hello world! Sorry I did not post yesterday—I was at home with the flu, boo. It was a rocking 60 degrees in Chicago yesterday, which sort of stinks, because I was at home in bed. I hope all those healthy Chicagoians had a blast, though.

And guess what: Because my blog is actually getting some attention (I have a phone interview with the Sustainability Coordinator of Walmart Canada about my efforts) my Superior told me I could resume my clamshell recycling initiative! He had told me to shelve my efforts because he wanted me to focus on things that would help Dordan—and not just the plastic industry in general—which was kind of my approach to finding a way to recycle thermoforms. Even in the discussion I started on greenerpackage.com I emphasized collaboration among the various thermoformers in the Midwest, which, any good business person knows, means working with your competition. Thank goodness for my Superior; without him I would probably completely forget that I was working in a business and not a classroom.

Having received the green light from my Superior, I just scheduled a meeting with our material supplier to determine why she does not like receiving PET bales with RPET/PET thermoforms in the mix.

Shall we resume our recycling narrative?

The next day I sent the following email to Robert Carlson of the CA EPA in response to his very insightful email that he sent me:

Hey!

Thanks for the email—super helpful and insightful. I am so glad I met you! I have recently been seeing how ruthless business can be and how everything has an angle or an agenda so it is nice to have a dialogue with someone who does not have any invested interest in the outcome of our conversations. I really appreciate you taking the time to speak with me as it’s difficult not to get jaded about being committed to sustainability only to discover that most are not and are just looking for a way to make a quick buck and using the sustainability movement to get their foot in the door. I dislike how people use the environment as a form of ethical manipulation for consumers. It is very bizarre but I guess the business world is very different from the academic world. I feel like I have so much to learn!

I actually got a really good response to some of the questions below on greenerpackage.com. I started a discussion about PET recycling and a member of the APR responded with very helpful insight. If you have a sec, you should check it out!

As per your response, you said that in CA, collectors accept mixed plastic 1-7. Do you know where/how these plastics are sorted? Do you know who the buyer is of these mixed plastic materials? I know that there is a market for mixed rigid plastic packaging on the East and West coasts because China buys it to incinerate it for energy. Ohhhh, the irony. At the same time, however, you explained that the end-market for mixed plastic is in plastic lumber operations. How can I find similar applications for mixed plastic in the Midwest?

In regard to your feedback about having consumers separate their packaging materials before leaving the store: All the obstacles you mentioned are being articulated to me by various people within the company: How do you change a consumer behavior? Who would pay to collect and reprocess the material? How would you get retailers on board? I don’t know the answers to these questions, but hopefully if I get an interview with a powerful retailer, perhaps we can make some strides in the right direction…

Do you think their will be any EPR legislation passed on packaging materials in the near future? Perhaps that is what is needed to motivate retailers to reclaim the packaging of their consumer goods…Do you think PVC will be banned in the near future (it would make it easier to implement a plastic packaging recycling program…)?

The SPC doesn’t want to tackle this issue, which is too bad, because I thought collaboration among the various plastic packaging manufacturers would be a great place to start. I don’t know if you have any other suggestions.

I am considering going to Akron, OH on Dec 9^th for a technology showing of Polyflow. At the same time, however, my Superior doesn’t know what advantage that would have for us as a for-profit, which stinks. I would really like to speak with reps from Polyflow to understand the logistics of how they power the facility, where the emissions go, if there are any, and what contracts they have with municipalities to provide the raw material they need. In other words, would they work out a contract with municipalities where they would collect all plastic materials that are currently not recycled to be sent to Polyflow for energy recovery? If so, should I develop a dialogue with local municipalities to support this technology?

As per your discussion of the Starbucks pilot recycling program, you mentioned that they recycler they are working with “is known for taking and sorting everything.” Who are these mysterious MRFs? Do you think I could get in contact with them?

I know this is another intense email so if you would prefer to chat about it instead of emailing me back, that would be swell! I know you are busy so take your time as these are all ongoing inquiries and projects. Again, thanks for all your help—I feel like I am learning a ton.

Have a jolly good weekend and if I don’t hear from you, a tasty Turkey day!

P.S. Your “plastics expert” never got back to me.

Best,

Chandler

As those who have been following my blog know, I had taken my clamshell recycling initiative to the SPC hoping they may want to introduce this to the member-companies to see if this project would be of interest to the organization. I had spoken with several SPC project managers about the feasibility of this project, and to my disappointment, they did not feel as though this could be logistically introduced right now: the scope was too large and the approach to vague. The email below was in response to a project manager who had provided me with some information about non-bottle PET recycling.

Hey,

Thanks for this! I am talking with WM, the greenerpackage.com business director, NAPCOR, California Waste Management EPA and SPI to see how PET packaging can be integrated into the existing recycling infrastructure. I understand all the challenges that you outlined, but I still feel that we can create a market for recycled PET packaging, within or without the existing PET bottle flake recycling infrastructure. If this is a project of interest for the SPC, I would love to contribute. Otherwise, I will keep the SPC updated on the status of our recycling initiative.

Have a great weekend!

Best,

Chandler

I had sent this email several weeks ago and had not heard back so I assumed, as in the conversations with other representatives from the SPC, that this recycling initiative was not of interest to the SPC at this time.

In the email above where I said that the “plastics expert” had not gotten back to me, I was referring to a previous suggestion of Robert to contact the plastic rep at the CA Board of Integrated Waste Management. I sent the email below to this contact following Robert’s suggestion:

Hey,

My name is Chandler Slavin—I am the Sustainability Coordinator at Dordan Manufacturing, which is a Midwestern based custom design thermoformer of plastic clamshells, blisters, etc. I met Robert in Atlanta for the members-only Sustainable Packaging Coalitions’ fall meeting. Robert and I have been chatting about packaging and waste management ever since.

I am trying to find a way to recycle our RPET packages, either within the existing PET bottle recycling infrastructure, or by creating a new end market for mixed rigid plastic packages. I have dialogues going with several contacts at WM and it seems as though this initiative is difficult to implement for various reasons.

In regard to creating a new end of life market for mixed rigid plastic packages: This seems more difficult to implement in the near future because the quantity is not there, as is the case with PET bottles. Moreover, because of all the different materials in various kinds of plastic packaging (food, medical, consumer goods), it is difficult to collect enough of any one material to find an end market for it. In a nut shell: the cost to collect, sort and reprocess mixed rigid plastic packages (after PET bottles have been removed for end of life recovery) exceeds the cost of virgin material for plastic packages.

As eluded to by Robert, PVC packages are a problem because they contaminate the PET waste stream. I received a similar perception from the SPC, who explained that plastic packages, even if PET or RPET, are not recycled because of the possibility of having a PVC package get into the bale. What I don’t understand, however, is where are mixed rigid packages even collected for recycling where the PVC contamination would be an issue? My rep at WM explained that buyers of baled PET bottles don’t want plastic packages (clamshells) in the bales because the possibility that one may be PVC. This, however, implies that there could be a market for rigid plastic packages (PET, RPET) outside of the PET bottle recycling infrastructure. Do you know where or by whom mixed rigid plastic packages are collected for recycling?

In regard to integrating our RPET packages into the existing PET bottle recycling infrastructure: Currently, I have sent out 50 RPET clamshell samples to my contact at WM to run through their optical sorting technology to see if our RPET material is compatible with the PET bottle material (same IVs and what not). If so, we could maybe find a buyer of a mixed bale of PET bottles and RPET plastic packages (non food). After all, we have certification from our suppliers that our RPET has a minimum 70% recycled content (from PET bottles); therefore, one would assume that our material would be very similar to the PET bottle material and as such, have an end market because the quantity is already there, we are just adding to it. Moreover, if we can ensure that our plastic packages are compatible with the PET bottle material, we may be able to have our material supplier buy the mixed baled PET bottles and RPET packages to be reground and sold back to us, thus being closed loop.

As the plastics expert at the California Integrated Waste Management Board, what do you think about the above described scenarios? What do you think is a good approach to finding a way to recycle our RPET plastic packages?

Honestly, any insight you could provide would be very well received; I feel as though I have hit a wall and don’t know where to go from here.

One more thing: What do you think of Pryolysis? Robert explained it as “down cycling,” which implies it is a less superior form of material recovery than recycling. At the same time, however, I have a dialogue going with a rep from Polyflow, which converts mixed flexible and rigid plastic packages into gasoline diesel fuels? I have attached a white page from the rep at Polyflow, which explains its technology. He explains that the cost of processing unwanted mixed plastic package via Polyflow is comparable to the cost of land filling this unwanted material. Please see the attached document, if interested, and let me know if you think this is a viable option for managing plastic packaging waste.

Thanks for your time and I look forward to hearing from you soon!

Best,

Chandler

To my disappointment, I never received feedback from this contact.

Tune in Monday to see where this clamshell recycling initiative takes me next!

Goooooood day! I finally finished my report on Extended Producer Responsibility/Product Stewardship. Look out for it at www.dordan.com under the sustainability tab!

Let us resume our clamshell recycling initiative narrative:

The next day I arrived to the office feeling much better having received Robert’s insightful email. I felt as though my journey of discovering an end-of-life market for thermoformed packaging was slowly making progress. I had established that if our RPET packages are “read” like PET bottles via the MRF’s optical sorting technology, we could integrate our RPET packages into this recycling infrastructure. I also learned that we could develop a new market for mixed rigid plastic packaging post-consumer (that is, non-bottle grade plastic material), as is often the case in CA. I wonder which would be more cumbersome…Ha!

To my surprise, I received an email from the Environmental Director at Starbucks, responding to the email I sent yesterday.

Chandler,

Thanks for the email.

I am traveling in Los Angeles this afternoon and won’t return until Friday evening. I will be in the office next week, so please feel free to give me a call at your convenience. The best time to catch me is between 7:30 and 8:00 on weekdays, before meetings start up.

Cheers!

GROOOOOVVVVVVYYYYYYY. It looks like I may get my interview after all! My father, who is also coincidently the owner of Dordan, told me “not to hold my breath” about actually getting to speak with the Environmental Director of Starbucks. Not to be a jerk, but I love proving him wrong, at least for the better.

And another beneficial development: I had several responses to the discussion I started on greenerpackage.com about trying to recycling non-bottle PET thermoforms. The most insightful was from the Association of Postconsumer Plastic Recyclers, who I discussed briefly in an earlier post.

Check it out:

The Plastic Recyclers Viewpoint...

Posted on behalf of the Association of Postconsumer Plastic Recyclers (APR):

Back when the world was younger and more uniform, there was one fairly simply defined PET resin used for 2 liter soft drink bottles. PET makes an excellent 2 liter soft drink bottle. Then more packagers wanted to use PET bottles for other products with other needs. The result today is that the PET used for bottles encompasses a range of molecular weights and potential additives.

Thermoformed packaging made from PET may use similar resin as is used for bottles or may use even lower molecular weight (lower IV) plastic. The technical needs for thermoformed packaging are not necessarily the same as for bottle packaging. There is an overlap in IV ranges used for bottles and for thermoformed sheet. Does the potential for IV difference preclude recycling the two forms together? No. End use markets dictate how significant are the differences for recycled plastics from different first uses. Are there additive conflicts? Unlikely, but not assuredly.

So why the reluctance to include thermoforms with PET bottles? There are at least two current reasons. First, the risk of serious contamination is great. A thermoform of non-PET can visually look like PET and be a huge problem. Think inclusion of PVC with the PET. This problem has been a showstopper in North America. In China, hand sorting can overcome the problem if the resin code is accurate. The second problem is a materials handling problem. Crushed thermoforms do not behave like crushed bottles. They do not “fly” the same in autosorting equipment and they do not bale the same. If bales are made too dense, the material does not process as efficiently as it should. Adjusting to the differences takes time and effort.

Does this mean PET thermoforms cannot be recycled? No. Thermoforms are recyclable, once we get through the growing pains of special needs and critical mass. Would sustainability be better served by switching all thermoforms to a different material? Probably not as non-PET, non-polyolefin resins are even more problematic in being accommodated in existing collection and sorting systems.

So why are multiple resins used? In some cases that decision is for aesthetic or performance reasons. Usually, economics dominate. And sometimes tradition keeps on happening. As has been the case for bottles, there does seem to be a gravitating by decision makers to a few resins. The challenge is to develop the infrastructure that allows for efficient handling and sorting to useful resin categories and then to develop markets for those categories.

This response was written by Dave Cornell, Technical Director for APR. For more info on the Association of Postconsumer Plastic Recyclers, including published Design for Recyclability Guidelines, www.plasticsrecycling.org

Posted November 19, 2009

Radical! Design for Recyclability Guidelines, eh? Sounds right up my alley. Time to do some more research!

Tune in tomorrow to learn more about recycling in America!

Happy Monday! I am already on my second cup of joe and not feeling too perky. Ug! I hope everyone is feeling a little more motivated than I…

Shall we resume our recycling narrative?

The next day I arrived to find an email waiting from Robert Carlson of the CA EPA. This is in response to the email I sent updating him on the status of my clamshell recycling initiative. It is jammed packed with goodness so enjoy! Thanks Robert!

Chandler,

First I wanted to address the issue of collecting rigid plastics for recycling (providing the source for PVC contamination). I’m not terribly aware of the recycling infrastructure in your part of the country, but here in California, most jurisdictions do in fact accept mixed plastics. A lot of jurisdictions moved away from the 3-bin system which often took only beverage containers to a single-stream approach to recycling where you dump all recyclables into a single bin and it’s sorted at the MRF. Where I live, the city picks up 1-7 plastics of any kind for recycling then sorts later. So…this situation is one that would introduce a PVC bottle or clamshell into a stream where it could be confused for PET or some other plastic for that matter (even paper). Also, if there are commercial recycling centers/retail bins etc…an errant PVC container may find its way into the bin and be sent with the rest for recycling. Some of the plastics that are collected do get separated and disposed of, but others are sent to be recycled as a low-grade plastic mixture that’s often used in plastic lumber applications where it’s mixed with sawdust or something and used for fencing or benches or sometimes decking.

Second, you idea about having consumers separate their goods from its packaging before they leave the store and deposit it into appropriate bins for recycling is a good one. It is in fact being done in Europe and I believe parts of Canada (don’t quote me on that) where they have EPR programs in place. If you do in fact pursue that option I would LOVE to follow it since it’s an approach that we think would allow a high level of recovery while maintaining a clean stream. BUT of course it introduces the problem of financing and retail acceptance (they don’t always want to put bins in their stores…particularly in the front where everybody can see them) not to mention changing the consumer’s behavior to unwrap their product in the store instead of at home where they are accustomed to doing it. The other issue I’ve heard is related to returns (often you’re required to return the product in its original packaging). Not that these are issues that can’t be addressed, but they would need to be though about and dealt with somehow. Again…VERY exciting and if you go that way, I’d love to watch or be more involved somehow.

Third, as I think I’ve mentioned before, Pyrolosis may be the best option for you and if it works and meets your goals and expectations, then by all means pursue it. It’s not really an option for us (in California) right now, but who’s to say what will happen in the future? Keep me updated on it if you go that direction.

Fourth, your assumption that your PET clamshells should be compatible with the PET bottle stream is correct. If you could somehow guarantee a certain level of cleanliness (both free of food/product contamination as well as free from various other resin contamination) then it should in fact be compatible. From what I understand, Starbucks first had a University test the recycling process of corrugated containers with their cups and proved that they did in fact work. Then they started piloting the project, collecting the cups and sending them to be mixed into a real-life recycler with corrugated. The recycler is then sending samples of the finished board for testing to be sure it meets the same specs as recycled board with NO cups. This recycler though is known for being able to take and separate ANYTHING so they may not work for everybody, but it’s a foot in the door. People can see that it can be done and it won’t degrade the product. Then it’s a matter of finding the contamination level that other recyclers are comfortable with and making the stream clean enough for them (that’s the next step). If you were collecting at retail, you’d have some control over stream cleanliness. Of course, if PVC were banned…it’s help your cause immensely as well as you’d no longer have to deal with recyclers worrying about PVC messing up the clamshell stream.

I’m busy dealing with synthetic turf field issues and recycled paper issues at the moment, plus of course my usual EPR related issues. Meetings, reports, dealing with lobbyists!! My life is busy in a boring way!!

Whew!!! That was a marathon of an email, huh?!?! 

We’ll have to chat again soon, but maybe next time parceled out into smaller portions. I’m a number of years out of college and not as mentally nimble as you are anymore!! God…getting old at 30! That’s terrible!!

Maybe if you have any specific questions about any of these topics, we can get together on the phone so that we can discuss a bit more casually rather than having to get everything down in an email.

Take care…gotta go to yoga now and relax my brain for a few moments!

Robert

Tune in tomorrow for some feedback from the Environmental Director of Starbucks! Good luck getting through the rest of the day!

Cheers!

Its sunny today, which in Chicago in March is no small feat!

Sorry if today’s post seems repetitive…if you hadn’t noticed, I am trying to describe my attempts at finding an end-of-life market for thermoformed packaging as a story, a narrative of sorts, which moves chronologically through time on the vehicle of email exchanges between myself and others in the plastics, sustainability, and recycling industries. I realized that I had omitted an email exchange between myself and Robert Carlson of the CA EPA from November 16^th, so I edited yesterday’s post to be more “real.”

Because Robert with the CA EPA seemed extra-curious about what I meant by “I have so much to tell you,” I sent him the following email upon my arrival to the office on November 17^th:

Hey Robert,

So here’s the update on everything:

I have been talking with various people in WM, SPI, SPC, etc. to determine what the feasibility is of establishing: (1) either a new end market for mixed rigid plastic packages or, (2) integrating our RPET packages (non-food) into the existing PET bottle recycling infrastructure.

In regard to the former option: This seems more difficult to implement in the near future because the quantity is not there, as is the case with PET bottles. Moreover, because of all the different materials in various kinds of plastic packaging (food, medical, consumer goods), it is difficult to collect enough of any one material to find an end market for it. At the same time, however, I am cooking up an idea where we would form a partnership with a retailer in order to provide them with guidelines for all plastic packaging. Our guidelines would dictate that all plastic packages sold at this retailer would have to be of the same type of material, in order to establish the quantity necessary to find an end market for it. We could even go so far as to require customers to open their consumer goods’ packages in store and place the plastic and paper components into collection bins, to be hauled away by a contracted third-party. I believe they do this at some European retail chains. I am trying to find more information on the logistics of this approach.

There is also the option to “down-cycle” as you put it. I have a dialogue going with a rep from Polyflow who explained that they would buy mixed rigid and flexible plastic packaging, with or without food contamination, and convert it to gasoline diesel fuels. I have attached a white paper from Polyflow, which discusses its capabilities. Apparently, the cost to landfill is comparable to the cost to process this unwanted material in the Polyflow facility. I know you explained why this option is seen as less superior to recycling but I believe that this may be a better option for the polymer industry, especially as new additives and materials emerge on the market. Please see the attached sheet, if interested, and let me know what you think of this as an option for waste management.

In regard to the second option: As you alluded to, PVC packages are a problem because they contaminate the PET waste stream. I received a similar perceptive from an anonymous non-profit, who explained that plastic packages, even if PET or RPET, are not recycled because of the possibility of having a PVC package get into the bale. What I don’t understand, however, is where are mixed rigid packages even collected for recycling where the PVC contamination would be an issue? My rep at WM explained that buyers of baled PET bottles don’t want plastic packages (clamshells) in the bales because the possibility that one may be PVC. This, however, implies that there could be a market for rigid plastic packages (PET, RPET) outside of the PET bottle recycling infrastructure. Do you know where or by whom mixed rigid plastic packages are collected for recycling?

Currently, I have sent out 50 RPET clamshell samples to my contact at WM to run through their optical sorting technology to see if our RPET material is compatible with the PET bottle material (same IVs and what not). If so, we could maybe find a buyer of a mixed bale of PET bottles and RPET plastic packages (non food). After all, we have certification from our suppliers that our RPET has a minimum 70% recycled content (from PET bottles); therefore, one would assume that our material would be very similar to the PET bottle material and as such, have an end market because the quantity is already there, we are just adding to it. Moreover, if we can ensure that our plastic packages are compatible with the PET bottle material, we may be able to have our material supplier buy the mixed baled PET bottles and RPET packages to be reground and sold back to us, thus being closed loop.

I am still waiting to talk with the Environmental Director at Starbucks in regard to how the buyers of baled corrugate are dealing with the introduction of a new material (coffee cups). I believe we have a similar situation with buyers of baled PET bottles—they don’t want to introduce a new type of product (RPET clams, blisters, etc.) into their collection protocol.

We also just subscribed to COMPASS, the Sustainable Packaging Coalition’s comparative life cycle packaging assessment tool, which allows us to see the environmental ramifications of our material choices in the design phase; cool beans!

AND, I am kicking off a new marketing campaign for Dordan for 2010—I’ll keep you posted!

So that’s that. How are things with you? What is making you so busy?

Best,

Chandler Slavin

Tune in tomorrow to see where my recycling initiative takes me next!