Hey guys!
While exhibiting at the 2014 International Consumer Electronics Show, I had the opportunity to sneak away from the booth for the afternoon to check out the exhibits in the Las Vegas Convention Center. Awesome. I also kept my eyes peeled for the types of packaging used to showcase the various gadgets and gizmos. Well color me surprised to discover that 99.9% of all packaging used was custom thermoformed packaging, like plastic clamshells, thermoformed trays, etc.
At Dordan's booth, we had KP's eyetracking study video playing on loop; if you missed it, you can watch the video below. It demonstrates that when making a choice between purchasing a product in a box vs. clamshell package, shoppers opt for the product fashioned in plastic. Feel free to download the eyetracking study whitepaper here. Dordan's tagline, Seeing it Sells it, though invented in 1962 by my Grandfather, emphasizes this point. And boy howdy was I delighted to discover that the paradigms of good ole' business are still alive and well in the consumer electronics industry: let our packaging sell your products.
Check out the photos below of some of my favorite thermoformed packaging on display at International CES.
Click here to check out Dordan's consumer electronics packaging solutions.
Thanks for reading! Until next time!